Terroir 2012 banner
IVES 9 IVES Conference Series 9 Conventions and methods towards landscape quality: an application in the Douro (Portugal)

Conventions and methods towards landscape quality: an application in the Douro (Portugal)

Abstract

Vineyards are one of the most recognizable icons of the Mediterranean landscapes and of its cultural identity. In Portugal, in the areas where the terroir are particularly adjusted to the vine culture (Appellation of Origin) important changes have been affecting the landscapes, as a result of both European Agricultural Policy and the international trade market of wine. In fact, important features of traditional vineyard landscapes have not always been taken into consideration as amenities or commodities to the regions development and the market of the wines.

The recognition of some wine regions as World Cultural Heritage by the UNESCO and the recommendations of the European Landscape Convention may be seen as great opportunities to set up innovative concepts into innovative actions towards landscape quality as a fundamental pillar to sustainable development and to the commitment of the different stakeholders in its implementation. The definition of Landscape Quality Objectives in a collaborative way could be seen as the starting point to the implementation of concrete actions targeting the protection, planning and management of the winescapes on a multifunctional basis.

A discussion on opportunities and constrains of spatial planning tools and sector policies, like tourism, will be made, to find out concrete and legal opportunities. A combined reflection amongst the wine producers and other local stakeholders, technical and administration entities, local population and tourists are needed, in order to better understand the relevance of landscape quality in the future development of the winegrowing regions. An example in Douro Demarcated Region will be presented, based on results of the project ORTE as well as of other recent perception studies.

DOI:

Publication date: October 1, 2020

Issue: Terroir 2012

Type: Article

Authors

Ana LAVRADOR (1), Rosário OLIVEIRA (2), Elisabeth KASTENHOLZ (3)

(1) and (2) e-GEO, Research Centre for Geography and Regional Planning, Faculdade de Ciências Sociais e Humanas, Universidade Nova de Lisboa, Portugal.
(3) Research Unity GOVCOPP, University of Aveiro, Portugal – Telephone: 00351962383275

Contact the author

Keywords

landscape quality, perception, tourism, Douro Demarcated Region

Tags

IVES Conference Series | Terroir 2012

Citation

Related articles…

The impact of ethyl esters, monoterpenes and volatile thiols to the perception of tropical fruit aromas in white wines

Many varietal white wines have aroma qualities that incorporate various tropical fruit aromas. These tropical fruit aromas are found to be considered positive qualities of the wines with consumers having positive emotional responses [1].

Where the sky is no limit — The transformation of wine marketing through text-to-video generation AI model

The introduction of ai-driven tools in digital content creation represents a significant shift in the landscape of marketing, particularly for industries reliant on rich visual storytelling such as the wine sector. The development of ai models like openai’s sora, runway’s gen-2 or google’s lumiere, which can generate realistic video content from textual descriptions, offers promising new avenues for enhancing brand narrative and consumer engagement. This research explores the potential of text-to-video (t2v) ai models to revolutionize wine marketing by creating dynamic, engaging content that captures the essence of vineyards and their products without the need for traditional video production processes.

Determination of quality related polyphenols in chilean wines by absorbance-transmission and fluorescence excitation emission matrix (a-teem) analyses

Phenolic composition is essential to wine quality (Cleary et al., 2015; Bindon et al., 2020; Niimi et al., 2020) and its assessment is a strong industrial need to quality management.

The key role of vineyard parcel in modifying flavor compounds of Cabernet Sauvignon grapes

To produce premium wines in a specific region is the goal of local oenologists. This study aimed to investigate the influence of soil properties on the flavoromics of Cabernet Sauvignon grapes to provide a better insight into single-vineyard wines. Six commercial Cabernet Sauvignon vineyards were selected in the Manas region to collect berries at three harvest ripeness in three seasons (2019–2021). The six vineyards had little difference in mesoclimate conditions while varying greatly in soil composition.

Low and zero alcohol “wines”: impact of different dealcoholization processes on phenol profile and health benefits

Consumers’ demand for non-alcoholic wine has notably increased in the last years: this trend is a consequence of a growing interest in more healthy habits, and as a response to higher alcohol levels in wine due to climate change. In addition, drinking limitations due to physiological/pathological conditions (e.g., pregnancy, diabetes, hepatic disorders), driving regulations, ethical/religious considerations, and high import taxes on alcoholic beverages have positively influenced this marked (us$ 1.6 billion in 2021). International organisation of vine and wine (OIV) established that alcohol content defining wines must not be less than 8.5% vol, (OIV, 2017).