The human factor influence on the configuration of wine routes terroirs in São Paulo State: the new producer profile

Abstract

This study examines the influence of human factors on the configuration of wine route terroirs in São Paulo State, emphasizing the emergence of a modern producer profile. According to the OIV definition, terroir results from interactions between natural elements (soil, climate, topography) and human factors (cultural practices, know-how). In São Paulo, viticulture has expanded significantly over the past decade, driven by technological innovations such as double pruning and specialized technical assistance, enabling the production of high-quality wines from Vitis vinifera varieties. The research aims to map terroirs across five main wine routes, characterize traditional and modern producer profiles, and analyze how the new profile influences varietal selection, vineyard management, and marketing strategies. Methodology includes edaphoclimatic mapping, varietal inventory, interviews, and statistical correlation of natural and human variables. Expected outcomes include integrated terroir maps, evidence of producer impact on typicity, and recommendations for territorial valorization and climate resilience. Findings reinforce terroir as a socio-scientific construct, highlighting the role of human intervention in shaping identity, competitiveness, and adaptation strategies in São Paulo’s wine sector.

References

OIV (2010). Definition of vitivinicultural “terroir”. Available at: https://www.oiv.int/node/3362, access in: 02/09/2025.

Rotas do Vinho de São Paulo. Available at: https://rotasdovinho.sp.gov.br/rotas. Access in: 02/09/2025.

Verdi, A.R.; Otani, M.N.; Maia, M.L.; Fredo, C.E.; Oliveira, A.L.R.; Hernandes, J.L. Panorama da vitivinicultura Paulista. Censo 2009. Informações Econômicas, SP, v. 41, n.11, nov. 2011.