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IVES 9 IVES Conference Series 9 OIV 9 Category: OIV 2025 ( Page 7 )

Proceedings of the 46th World Congress of Vine and Wine

From June 16 to 20, 2025, Chișinău (Republic of Moldova) has hosted the 46th World Congress of Vine and Wine. Discover below the abstracts and articles published with open access on our platform.

OIV Disclaimer

Based on the general principles of international public law and the disclaimer published by United Nations bodies, the designations and the presentation of the materials used in these Congress presentations, including their respective citations, maps and bibliography, do not imply the expression of any opinion whatsoever on the part of the OIV concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries.

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Understanding wine as a sensory, emotional, and cognitive experience to promote and communicate conscious consumption

In the complex scenario that the wine industry and its promotion are currently facing, this research proposes a theoretical expansion of the traditional model used to understand the wine experience, namely the classic sensory, emotional and cognitive triad, moving toward a multidimensional approach that also incorporates cultural, symbolic and contextual dimensions in order to comprehend the conscious experience.

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