Terroir 1996 banner
IVES 9 IVES Conference Series 9 « Wine routes »: a collective brand to build a wine reputation on the basis of terroir and landscapes

« Wine routes »: a collective brand to build a wine reputation on the basis of terroir and landscapes

Abstract

[English version below]

Le marché international du vin est désormais tourné vers la qualité et les vignobles de vin de masse se transforment pour construire la qualité et la réputation de leurs produits. Cette construction s’appuie notamment sur la valorisation de ressources territoriales de nature physique (terroir, pacage, écosystème) et humaine (savoir-faire, culture, patrimoine…). Les « Routes des Vins » sont des exemples concrets de ces processus de «territorialisation», combinant ces ressources territoriales pour communiquer sur l’ancrage géographique et la spécificité des vins. Les «Routes des Vins» émergentes, observées dans les régions vitivinicoles en transition vers la qualité, en Languedoc Roussillon, à Mendoza (Argentine) et au Western Cape (Afrique du Sud), participent souvent à la valorisation des terroirs, en organisant un itinéraire sur le territoire associé, en faisant découvrir les vins «de qualité», les paysages, les pratiques et le savoir-faire associés à leur élaboration.

Cette communication propose d’analyser les relations entre les «Routes des Vins» observées dans ces trois régions de «l’Ancien et du Nouveau Monde » et la valorisation des terroirs viticoles. Nous montrons d’abord l’importance que prennent les routes des vins, associées au tourisme viticole dans la construction de la réputation des vins. Ensuite, nous analysons la double relation entre les routes des vins et le zonage viti-vinicole. Nous présentons enfin différents types de routes des vins selon leurs relations au territoire.

In the wine sector, prompted by changes in consumption and international trade, mass wine production is being transformed into a quality wine system. Improving the wine quality and establishing its reputation are based on the valorization of territorial resources – geographic (terroir, landscape, ecosystem) and human (savoir faire, culture). This process can be traced through the construction of “wine routes”. Indeed, the emerging “wine routes” in Languedoc Roussillon, Mendoza (Argentina) and the Western Cape (South Africa) are contributing to the process of “zoning”, by organizing an itinerary inside the area of appellation, through the production of quality wines associated with local landscapes and specific production practices.

This paper analyses the relation between the establishment of “wine routes” and zoning issues, in both Old and New World wine regions. In Languedoc Roussillon, Mendoza as well as the Western Cape, we investigate the reciprocal relations between wine routes and the valorization of zoning. Flowing from this analysis we present a typology of wine routes based on their relation to territorial resources.

DOI:

Publication date: February 15, 2022

Issue: Terroir 2002

Type: Article

Authors

Emilie VANDECANDELAERE (1), Joachim EWERT (2)

(1) ENESAD INRA SAD, UMR Innovation, 2 Place Viala, 34060 Montpellier cedex 2
(2) Department of Sociology, Private bag XI Matieland 7602 University of Stellenbosch, Stellenbosch, South Africa

Contact the author

Keywords

Route des Vins, terroir, paysage, structure de coordination
wine route, terroir, landscape, co-ordination structures

Tags

Terroir 2002

Citation

Related articles…

The combined effects of climate, soils, and deficit irrigation on yield and quality of Touriga Nacional under high atmospheric demand in the Douro Region

Global warming is one of the biggest environmental, social and economic threats in several viticultural regions. In the Douro Valley, changes are expected in the coming years, namely an increase in temperature and a decrease in precipitation. These changes are likely to have consequences for the production and quality of wine. The aim of this study was to explore the effects of different soil characteristics combined with several deficit irrigation strategies, managed throughout ETc references and predawn leaf water potentials thresholds, on physiology, yield, and qualitative attributes on the Touriga Nacional variety under years of mild to severe water and heat stress. The studies were conducted over seven years (2015 to 2021) in two plots of a commercial vineyard located at Quinta do Ataíde (Symington Family Estates) planted in 2011 and 2014 at 170 meters elevation, growing under three water regimes: non-irrigated (NI) and two deficit irrigation strategies (30% and 60% ETc) assessed weekly by Ψpd. The site has an annual rainfall below 500 mm, with high atmospheric demand. Climate data was collected from a weather station, located on site. Berry ripening was followed weekly for fruit analysis. At harvest, yield, vigour and pruning weight per vine were determined from 90 vines by treatment. Each season at veraison the NDVI Index was accessed by a drone. The soils physic-chemistry in the experimental blocs were analysed and grouped by SWHC. Delta C-13 analyses were also performed per treatment in two years.Irrigation had a positive effect on yield per vine, mostly due to an increase in berry and cluster weight, and fertility index through the years. A significant increase in sugar content, colour and phenols was observed with deficit irrigation in some years, but vine vigour related to soil characteristics had by far the greatest impact on quality.

Local ancient grapevine cultivars to face future viticulture

Among the different strategies to cope with the negative impacts of climate change on viticulture, the exploitation of genetic diversity is one of the most promising to adapt to new conditions and maintain wine production and quality. One of the biggest concerns in the context of climate change is to improve water use efficiency (WUE). In this way, the use of genotypes that present a better response to drought and high WUE is a key issue. In this work, physiological performance analysis was conducted to compare the water deficit stress (WDS) responses of local and widespread grapevines cultivars. Leaf gas exchange, water use efficiency (WUE) at different levels (leaf and long-term WUE (∆13C)), leaf osmotic adjustment and other water relations parameters were determined in plants under well-watered and WDS conditions alongside assessment of the levels of foliar hormones concentrations. Results denote that local cultivars displayed better physiological performance under WDS as compared to the widely-distributed ones. he results corroborate the hypothesis that better stomatal control allows increasing leaf WUE under drought as occurred in the local Callet cv.; but the minority local cultivar Escursac cv. showed high WUE under both treatments. In this case, high WUE can be related to maintaining higher photosynthetic activity under drought. The different mechanisms underlying the better performance under WDS and high WUE of minority local cultivars are discussed.

Upscaling the integrated terroir zoning through digital soil mapping: a case study in the Designation of Origin Campo de Borja

homogeneous zones by intersecting several partial zonings of major factors that influence vineyard growth. Each of them follows specific process from their corresponding disciplines. Soil zoning specifically refers to a Soil Resource Inventory map that has traditionally been generated by conventional soil mapping methods. These methods have shortcomings in reaching fine cartographic and categorical details and involve significant expenses, which undermines their applicability. A new framework named Digital Soil Mapping has introduced quantitative models by statistical techniques to establish soil-landscape relationships and is able to provide intensive scale cartography.

In the present study, a microzoning at 1:10.000 scale is generated from an initial zoning, where the conventional soil map with polytaxic map units is replaced by a new one from digital techniques that disaggregates them. The comparison between the zonings considers a quantitative evaluation of capability for each Homogeneous Terroir Unit by means of the Viticultural Quality Index and its categorization based on its distribution by map. The spatial intersection of both maps gives rise to a confusion matrix in which the flows of class variations after the substitution are assessed.

The results show a five-fold increase in the number of Homogeneous Terroir Units identified and a larger differentiation among them, evidenced by a wider range in the capability index distribution. Both elements are accompanied by an increase in the detection of areas of higher potential within previously undervalued uniform zones.These features are a direct effect of the improvements brought by Digital Soil Mapping techniques and would verify the advantages of their implementation in the Integrated Terroir zoning. Eventually, such new highly detailed terroir units would benefit precision viticulture and sustainable management practices.

Short-term relationships between climate and grapevine trunk diseases in southern French vineyards

[lwp_divi_breadcrumbs home_text="IVES" use_before_icon="on" before_icon="||divi||400" module_id="publication-ariane" _builder_version="4.19.4" _module_preset="default" module_text_align="center" module_font_size="16px" text_orientation="center"...

Effect of regulated deficit irrigation regime on amino acids content of Monastrell (Vitis vinifera L.) grapes

Irrigation is an important practice to influence vine quality, especially in Mediterranean regions, characterized by hot summers and severe droughts during the growing season. This study focused on deficit irrigation regime influence on amino acids composition of Monastrell grapevines under semiarid conditions (Albacete, Southeastern of Spain). In 2019, two treatments were applied: non-irrigation (NI) and regulated deficit irrigation (RDI), watered at 30% of the estimated crop evapotranspiration from fruit set to onset of veraison. Grape amino acids content was analyzed by HPLC. Berries from non-irrigated vines showed higher concentration of several amino acids, such as tryptophan (73%), arginine (70%), lysine (36%), isoleucine (27%), and leucine (21%), compared to RDI grapes. Arginine is, together with ammonium ion, the principal nitrogen source for yeasts during the alcoholic fermentation; while isoleucine, tryptophan, and leucine are precursors of fermentative volatile compounds, key compounds for wine quality. Moreover, NI treatment increased in a 14% the total amino acids content in grapes compared to RDI treatment. The reported effects might be because yield was 70% higher in RDI vines than in the NI ones and, therefore, the sink demand was increased in the irrigated vines. In addition, NI vines suffered more severe water stress and it is known that the amino acids synthesis and accumulation can be influenced by the plant response to stress. According to the results, the irrigation regime showed effect on amino acids concentration in Monastrell grapes under semiarid conditions. Grapes from non-irrigated vines showed a higher content of several amino acids relevant to the fermentative process and to the wine aroma compounds formation. It is demonstrated that the final content of nitrogen-related components in grapes is influenced by the irrigation regime. The convenience of the irrigation strategy to suggest will depend on the desired wine style and the target yield levels.