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IVES 9 IVES Conference Series 9 Il piano regolatore delle citta’ del vino

Il piano regolatore delle citta’ del vino


Obiettivo generale di questo documenta è fornire un metodo di pianificazione che superi l’organizzazione delle aree rurali, ed in particolare vitate, finalizzata unicamente all’ot­timizzazione economico produttiva delle aziende, verso una pianificazione integrata degli spazi aperti. In questa visione pianificatoria multisettoriale l’agricoltura assume funzioni complesse di produzione anche di beni pubblici: oltre alla produzione vitivinicola di qualità svolge funzioni di salvaguardia idrogeologica, di conservazione della fertilità dei suoli e della complessità ecosistemica, di valorizzazione del paesaggio agrario, contribuisce alla sostenibilità dello sviluppo.
I recenti indicatori di sostenibilità dello sviluppo pongono corne centrale la valorizzazione del patrimonio territoriale (ambientale, naturale e costruito) e delle peculiarità di ogni luogo; in questo contesto le città del vino costituiscono un esempio importante di struttura eco­nomica a base territoriale locale che, su un’armoniosa e sinergica valorizzazione di tutti i fattori, può realizzare modelli peculiari di sostenibilità.
L’ offerta non solo del prodotto, ma anche del suo paesaggio (ambientale, storico, culturale) produce ricadute positive sullo stesso mercato del settore, a fronte dell ‘evoluzione della domanda e dell’ importanza crescente del turismo culturale.
Questo documento fornisce una traccia metodologica operativa alle Città del Vino e più in generale alle amministrazioni pubbliche che vogliano adeguare i propri strumenti di gover­no del territorio a perseguire lo sviluppo sostenibile delle aree rurali.
La varietà delle condizioni fisiche, produttive, culturali, le grandi differenze tra le norma­tive locali, l’ineguale disponibilità delle informazioni, i diversi stadi della pianificazione locale rendono però indispensabile adattare la metodologia generale alle situazioni speci­fiche.


Publication date: March 2, 2022

Issue: Terroir 1998

Type: Article



(1) Urbanista, Consiglio Direttivo Nazionale dell’INU, lstituto Nazionale di Urbanistica
(2) Professore ordinario di viticoltura, Università Cattolica del Sacro Cuore, Piacenza
(3) Professore ordinario di pianificazione territoriale, Università di Firenze
(4) Direttore del Consorzio del Barolo e del barbaresco
(5) Architetto, Firenze, coordinatore


IVES Conference Series | Terroir 1998


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