Terroir 1996 banner
IVES 9 IVES Conference Series 9 Concorrenza, qualità, zonazione. Una valutazione economica della relazione tra politiche, regole e strumenti di gestione dei prodotti del territorio

Concorrenza, qualità, zonazione. Una valutazione economica della relazione tra politiche, regole e strumenti di gestione dei prodotti del territorio

Abstract

[English version below]

In questa nota viene analizzata l’importanza della conoscenza del territorio nel funzionamento del mercato dei prodotti alimentari di qualità e nella gestione delle denominazioni di origine.
La denominazione di origine si sta affermando in tutti i mercati alimentari, dopo l’esperienza secolare maturata nel mercato del vino. Iniziative nel campo del turismo, delle produzioni ecologiche, della promozione dello sviluppo, sono collegate alla dimensione territoriale, in risposta ad un generale orientamento della domanda. La conoscenza del territorio è lo strumento fondamentale per la differenziazione orizzontale e verticale in molte province in cui la densità delle denominazioni e delle tipologie di prodotti è ormai elevata.
La diffusione delle Denominazioni di origine sta avvenendo insieme alla affermazione di regole sempre più rigorose per la concorrenza. I responsabili delle denominazioni devono fare sempre riferimento ad espliciti aspetti di qualità nella limitazione dei territori e delle imprese ammesse alla produzione. Il controllo dell’offerta nei mercati agricoli, allo scopo di ridurre le eccedenze, se non è legato alla analisi qualitativa delle potenzialità del territorio genera effetti redistributivi negativi e rischia di essere inefficace.
Infine, l’agricoltura è al centro dell’attenzione come produttrice di esternalità positive e negative. Queste esternalità sono strettamente legate alle potenzialità di produzione di qualità e quindi l’analisi delle caratteristiche del territorio territorio permette di analizzare anche la distribuzione dei benefici o dei costi delle esternalità.

In this note the role of territory knowledge offered by the zoning approach is analyzed, in relation to quality foods market efficiency to the management of protected designation of specific origin. The first relevant source of demand for territory analysis is the spread at European level and in all food markets of Protected Designation of Origin (PDO). Other sources are new products development in the tourism sector, in the organic foods markets, and others. Further sources of demand of territory analysis can be observed in policy making, particularly public interventions for local development like the LEADER program.
A sound knowledge of territory is the basis for horizontal and vertical product differentiation in all cases of strong product differentiation, like that of quality food markets. In the management of PDO product supply, antitrust rules at national and European level, force product managers to work mainly on the territorial analysis instead of quantity controls to control quality.
In the European Common Market Organization for agricultural products, it has been proved that quantity controls which are not well linked to the analysis of product and territory of production can lead to negative welfare effects at producers and consumers level, and also for taxpayers.
In developed countries it is demanded from agriculture to produce positive externalities together with food products. This production is more and more requested and in some cases directly compensated through monetary payments. Only territory analysis can offer a correct knowledge of spatial and individual distribution of these externalities and a correct public policy design.

DOI:

Publication date: March 2, 2022

Issue: Terroir 1998

Type: Article

Authors

BIAGIO PERRETTI

Università della Basilicata Via N. Sauro 85, 85100 Potenza

Tags

IVES Conference Series | Terroir 1998

Citation

Related articles…

The development of a simple electrochemical method based on molecularly imprinted polymers for the selective determination of caffeic acid in wine

Caffeic acid (CA) is an antioxidant of great importance in the food sector, such as wine, where it acts as a marker of wine ageing, as well as in the health sector due to its antioxidant properties and beneficial effects including the prevention of inflammation, cancer, neurodegenerative diseases, and diabetes.

Simulating climate change impact on viticultural systems in historical and emergent vineyards

Global climate change affects regional climates and hold implications for wine growing regions worldwide. Although winegrowers are constantly adapting to internal and external factors, it seems relevant to develop tools, which will allow them to better define actual and future agro-climatic potentials. Within this context, we develop a modelling approach, able to simulate the impact of environmental conditions and constraints on vine behaviour and to highlight potential adaptation strategies according to different climate change scenarios. Our modeling approach, named SEVE (Simulating Environmental impacts on Viticultural Ecosystems), provides a generic modeling framework for simulating grapevine growth and berry ripening under different conditions and constraints (slope, aspect, soil type, climate variability…) as well as production strategies and adaptation rules according to climate change scenarios. Each activity is represented by an autonomous agent able to react and adapt its reaction to the variability of environmental constraints. Using this model, we have recently analyzed the evolution of vineyards’ exposure to climatic risks (frost, pathogen risk, heat wave) and the adaptation strategies potentially implemented by the winegrowers. This approach, implemented for two climate change scenarios, has been initiated in France on traditional (Loire Valley) and emerging (Brittany) vineyards. The objective is to identify the time horizons of adaptations and new opportunities in these two regions. Carried out in collaboration with wine growers, this approach aims to better understand the variability of climate change impacts at local scale in the medium and long term.

Effects of severe shoot trimming at different phenological stages on the composition of Merlot grapes

High concentration of sugars in grapes and alcohols in wines is one of the consequences of climate change on viticulture production in several wine regions. One of the options to alleviate this potential problem is to perform severe shoot trimming of the vines to limit the production of carbohydrates. Two different studies were performed in order to investigate the effects of severe shoot trimming on the composition of Merlot grapes; in a first study severe shoot trimming was performed at three different phenological stages (at berry set, at the beginning of veraison and at the end of veraison), while in a second study two trimming treatments (standard shoot trimming and severe shoot trimming performed at the end of veraison) were combined with two shoot densities in order to evaluate the relative impact of these treatments on Merlot grape composition.

La zonazione viticola e i compiti dell’amministrazione regionale

Solo attraverso un adeguato intervento di estirpazione e reimpianto dei vigneti è possibile preservare, adeguare e valorizzare il patrimonio viticolo e le produzioni che da esso derivano.
Il reimpianto dei vigneti è pertanto da intendersi come una normale pratica agricola, alla pari della rimonta di stalla in campo zootecnico, ma può assumere toni problematici quando, come si verifica adesso in Toscana per una serie di circostanze legate alla profonda trasfor­mazione della viticoltura avvenuta negli ultimi 30 anni, troppi impianti giungono contem­poraneamente a fine ciclo produttivo e devono essere rinnovati.

Wine without added SO2: Oxygen impact and color evolution during red wine aging

SO2 play a major role in wine stability and evolution during its aging and storage. Winemaking without SO2 is a big challenge for the winemakers since the lack of SO2 affects directly the wine chemical evolution such as the aromas compounds as well as the phenolic compounds. During the red wine aging, phenolic compounds such as anthocyanin, responsible of the red wine colour, and tannins, responsible of the mouthfeel organoleptic properties of wine, evolved quickly from the winemaking process to aging [1]. A lot of new interaction and molecules occurred lead by oxygen[2] thus the lack of SO2 will induce wine properties changes. Nowadays, the phenolic composition of the wine without added SO2 have not been clearly reported.