Terroir 1996 banner
IVES 9 IVES Conference Series 9 Concorrenza, qualità, zonazione. Una valutazione economica della relazione tra politiche, regole e strumenti di gestione dei prodotti del territorio

Concorrenza, qualità, zonazione. Una valutazione economica della relazione tra politiche, regole e strumenti di gestione dei prodotti del territorio

Abstract

[English version below]

In questa nota viene analizzata l’importanza della conoscenza del territorio nel funzionamento del mercato dei prodotti alimentari di qualità e nella gestione delle denominazioni di origine.
La denominazione di origine si sta affermando in tutti i mercati alimentari, dopo l’esperienza secolare maturata nel mercato del vino. Iniziative nel campo del turismo, delle produzioni ecologiche, della promozione dello sviluppo, sono collegate alla dimensione territoriale, in risposta ad un generale orientamento della domanda. La conoscenza del territorio è lo strumento fondamentale per la differenziazione orizzontale e verticale in molte province in cui la densità delle denominazioni e delle tipologie di prodotti è ormai elevata.
La diffusione delle Denominazioni di origine sta avvenendo insieme alla affermazione di regole sempre più rigorose per la concorrenza. I responsabili delle denominazioni devono fare sempre riferimento ad espliciti aspetti di qualità nella limitazione dei territori e delle imprese ammesse alla produzione. Il controllo dell’offerta nei mercati agricoli, allo scopo di ridurre le eccedenze, se non è legato alla analisi qualitativa delle potenzialità del territorio genera effetti redistributivi negativi e rischia di essere inefficace.
Infine, l’agricoltura è al centro dell’attenzione come produttrice di esternalità positive e negative. Queste esternalità sono strettamente legate alle potenzialità di produzione di qualità e quindi l’analisi delle caratteristiche del territorio territorio permette di analizzare anche la distribuzione dei benefici o dei costi delle esternalità.

In this note the role of territory knowledge offered by the zoning approach is analyzed, in relation to quality foods market efficiency to the management of protected designation of specific origin. The first relevant source of demand for territory analysis is the spread at European level and in all food markets of Protected Designation of Origin (PDO). Other sources are new products development in the tourism sector, in the organic foods markets, and others. Further sources of demand of territory analysis can be observed in policy making, particularly public interventions for local development like the LEADER program.
A sound knowledge of territory is the basis for horizontal and vertical product differentiation in all cases of strong product differentiation, like that of quality food markets. In the management of PDO product supply, antitrust rules at national and European level, force product managers to work mainly on the territorial analysis instead of quantity controls to control quality.
In the European Common Market Organization for agricultural products, it has been proved that quantity controls which are not well linked to the analysis of product and territory of production can lead to negative welfare effects at producers and consumers level, and also for taxpayers.
In developed countries it is demanded from agriculture to produce positive externalities together with food products. This production is more and more requested and in some cases directly compensated through monetary payments. Only territory analysis can offer a correct knowledge of spatial and individual distribution of these externalities and a correct public policy design.

DOI:

Publication date: March 2, 2022

Issue: Terroir 1998

Type: Article

Authors

BIAGIO PERRETTI

Università della Basilicata Via N. Sauro 85, 85100 Potenza

Tags

IVES Conference Series | Terroir 1998

Citation

Related articles…

Aroma profile of Tempranillo tropical red wines from different seasons in the São Francisco valley, northeast of Brazil

Aromatic characteristics of wines are strongly influenced by agronomical and enological factors, depending of the climate, cultivar and winemaking process. Tropical wines are a new concept of vitiviniculture that is being developped in the Northeast of Brazil since the 80’s, located between 8-9º latitude of the South Hemisphere, where the second most important cultivar used for reds is Tempranillo. In this condition, vines produce grapes and enologists elaborate wines twice a year, because high temperatures, solar radiation and water availability for irrigation.

SENSORY DEFINITION OF A TECHNICAL UNAVOIDABLE TRANSFER OF AROMA COMPOUNDS VIA SEALING IN A BOTTLING LINE IN ORDER TO PREVENT PROSECUTION DUE TO FRAUDULENT AROMATIZATION OF A SUBSEQUENTLY FILLED WINE

In 2020, 12% of all bottled German wines were aromatized, which may increase further due to rising popularity of dealcoholized wines. As sealing polymers of a bottling line absorb aroma compounds and may release them into regular wines in the next filling¹, this unintentional carry-over bears the risk to violate the legal ban of any aromatization of regular wine. However, following EU legislation, German food control authorities accept a technical unavoidable transfer of aroma compounds, if this is of no sensory significance.

Landscape qualities and keys for action

Parallèlement à la connaissance des aptitudes viticoles, le terroir témoigne d’une identité locale, d’une spécificité des conditions de productions et d’une originalité des lieux.

Colloids in red wines: new insights from recent research

Despite their significant impact on wine quality and stability, colloids in red wine remain relatively under-researched. A series of studies, developed in the context of the d-wines project, aimed to provide a comprehensive understanding of the structure, composition, and formation mechanisms of red wine colloids by studying monovarietal wines from 10 of the most significant Italian red grape varieties. Starting from the idea that proteins, polysaccharides, and tannins should be involved in colloid formation, 110 monovarietal red wines were analysed for these components, revealing high inter- and intra-varietal diversity [1].

Analyse of« terroirs» zoning on cooperative wineries (Côtes du Rhône area, France). Influence on vine agronomic response and on grape quality

Plusieurs caves coopératives de l’AOC Côtes du Rhône se servent des informations du zonage pour la sélection des vendanges en fonction du terroir d’origine, afin d’élaborer des «cuvées terroir» et d’exploiter ainsi le potentiel qualitatif de leurs secteurs.