Terroir 1996 banner
IVES 9 IVES Conference Series 9 Tutela legale delle denominazioni di origine nel mondo (con aspetti applicativi)

Tutela legale delle denominazioni di origine nel mondo (con aspetti applicativi)

Abstract

Uno degli aspetti più importanti nel commercio internazionale dei vini a denominazione è quello del riconoscimento dei diritti di esclusiva garantiti sui e dal territorio geografico d’o­rigine. Al fine di cautelarsi nei confronti della sempre più agguerrita concorrenza mondiale, è opportuno adottare adeguate protezioni ufficiali e legali delle denominazioni che possono derivare sia dalla “naturalità” del prodotto stesso che dalla “originalità” più particolare. Per proteggere è importante, quindi, conoscere la diversa valenza commerciale e giuridica che ciascun Paese attribuisce ai termini “marchio” e “denominazione”.
L’Accordo TRIPS – Ginevra, 15 dicembre 1993 – si fonda essenzialmente sulla con­statazione della insufficiente omogeneità e garanzia offerta dalle discipline legali, giuridiche e commerciali nei diversi Paesi per i marchi non industriali e tale disomogeneità comporta una grave distorsione del mercato internazionale con evidenti effetti, non solo nella pro­duzione ma anche sulla lealtà concorrenziale e sulla tutela del consumatore finale.
La legge italiana pone sullo stesso piano dei marchi, costituiti da indicazioni proprie del prodotto, le indicazioni sulla sua origine o provenienza geografica: cioè, quando il nome geografico identifica per il consumatore una qualità tradizionale o una caratteristica del prodotto, esso è tutelabile solo come denominazione d’origine.
I marchi collettivi, come è nota, sono segni distintivi usati da soggetti diversi, anche nello stesso momento, per contraddistinguere prodotti uguali o affini e sono destinati a garantire l’origine, la natura e le caratteristiche tipologiche di determinati prodotti o servizi. Il mar­chio collettivo non si limita quindi solo ad una funzione di notificazione. Quello che è deter­minante non è la semplice provenienza del prodotto, ma è anche la correttezza profession­ale degli imprenditori che fornisce affidamento al consumatore sulla qualità o sull’origine del prodotto. Quando coesistono questi segni distintivi legati ad un prodotto, è fondamen­tale predisporre un regolamento o disciplinare d’uso della denominazione di origine del prodotto, in cui si devono ricomprendere anche attività di controllo e sanzioni contro un uti­lizzo della denominazione contrario alle sue finalità, compreso quelli attuati dai produttori stessi.
La denominazione d’origine è, di solito, costituita da un nome geografico di località, città o regione, per uno specifico prodotto di una determinata zona, avente caratteristiche merceo­logiche o qualitative che derivano dall’opera dell’uomo o da fattori naturali, tipici dell’ambi­ente e dei fattori antropici di produzione.
Con l’indicazione di provenienza, invece, si indica un segno distintivo relativo ad un prodot­to ottenuto con metodi di produzione o di tecnica costanti, che non abbia caratteristiche essenzialmente collegate ad una certa zona geografica, quindi viene utilizzato per indicare essenzialmente il luogo di produzione.
Giustamente, una recente pubblicazione dell’Assocamerestero fa notare che non sempre l’indicazione di provenienza può essere intesa e registrata come denominazione d’origine, qualora questa crei “una situazione di ingiustificato privilegio” o comunque sia tale da recare pregiudizio allo sviluppo di altre analoghe iniziative nella stessa regione.
Proprio per i motivi sopra esposti e per le ancora troppo ampie disquisizioni formali e giuridiche generali e particolari sugli accordi bilaterali fra gli Stati (che hanno una legi­slazione in materia assai differente) diventa fondamentale definire e catalogare inter­nazionalmente un nuovo disposto giuridico che codifichi la denominazione da proteggere tale da non essere classificata come un marchio di impresa, o un marchio industriale, o un marchio solo collettivo, o una indicazione solo di provenienza poiché rappresentano solo “parziali” definizioni di supposta tutela dell’origine geografica del prodotto, del vino nel nostro caso.

DOI:

Publication date: March 3, 2022

Issue: Terroir 1998

Type: Article

Authors

GIAMPIETRO COMOLLI

Direttore Consorzio per la Tutela del Franciacorta, Erbusco (Brescia) – ltalia

Tags

IVES Conference Series | Terroir 1998

Citation

Related articles…

Climate ethnography and wine environmental futures

Globalisation and climate change have radically transformed world wine production upsetting the established order of wine ecologies. Ecological risks and the future of traditional agricultural systems are widely debated in anthropology, but very little is understood of the particular challenges posed by climate change to viticulture which is seen by many as the canary in the coalmine of global agriculture. Moreover, wine as a globalised embedded commodity provides a particularly telling example for the study of climate change having already attracted early scientific attention. Studies of climate change in viticulture have focused primarily on the production of systematic models of adaptation and vulnerability, while the human and cultural factors, which are key to adaptation and sustainable futures, are largely missing. Climate experts have been unanimous in recognising the urgent need for a better understanding of the complex dynamics that shape how climate change is experienced and responded to by human systems. Yet this call has not yet been addressed. Climate ethnography, coined by the anthropologist Susan Crate (2011), aims to bridge this growing disjuncture between climate science and everyday life through the exploration of the social meaning of climate change. It seeks to investigate the confrontation of its social salience in different locations and under different environmental guises (Goodman 2018: 340). By understanding how wine producers make sense of the world (and the environment) and act in it, it proposes to focus on the co-production of interdisciplinary knowledge by identifying and foreshadowing problems (Goodman 2018: 342; Goodman & Marshall 2018). It seeks to offer an original, transformative and contrasted perspective to climate change scenarios by investigating human agency -individual or collective- in all its social, political and cultural diversity. An anthropological approach founded on detailed ethnographies of wine production is ideally placed to address economic, social and cultural disruptions caused by the emergence of these new environmental challenges. Indeed, the community of experts in environmental change have recently called for research that will encompass the human dimension and for more broad-based, integrated through interdisciplinarity, useful knowledge (Castree & al 2014). My paper seeks to engage with climate ethnography and discuss what it brings to the study of wine environmental futures while exploring the limitations of the anthropological environmental approach.

Climate modeling at local scale in the Waipara winegrowing region in the climate change context

In viticulture, a warming climate can have a very significant impact on grapevine development and therefore on the quality and characteristics of wines across different spatial scales, ranging from global to local. In order to adapt wine-growing to climate change, global climate models can be used to define future scenarios, but only at the scale of major wine regions. Despite the huge progress made over the last ten years in terms of the spatial resolution of climate models (now downscaled to a few square kilometres), they are not yet sufficiently precise to account for the local climate variability associated with such parameters as local topography, in spite of these parameters being decisive for vine and wine characteristics. This study describes a method to downscale future climate scenarios to vineyard scale. Networks of data loggers have been used to collect air temperature at canopy level in the Waipara winegrowing region (New Zealand) over five growing seasons. These measurements allow the creation of fine-scale geostatistical models and maps of temperature (at 100 m resolution) for the growing season. In order to model climate change at pilot site scale, these geostatistical models have been combined with regional climate change predictions for the periods 2031-2050 and 2081-2100 based on the RCP8.5 climate change scenario. The integration of local climate variability with regionalized climate change simulations allows assessment of the impacts of climate change at the vineyard scale. The improved knowledge gained using this methodology results from the increased horizontal resolution that better addresses the concerns of winegrowers. The results provide the local winegrowers with information necessary to understand current processes, as well as historical and future viticulture trends at the scale of their site, thereby facilitating decisions about future response strategies.

Assessment of the impact of actions in the vineyard and its surrounding environment on biodiversity in Rioja Alavesa (Spain)

Traditional viticulture areas have experienced in the last decades an intensification of field practices, linked to an increased use of fertilisers and phytosanitary products, and to a more intensive mechanization and uniformization of the landscape. This change in management has sometimes led to higher rates of soil erosion andloss of soil structure, fertility decline, groundwater contamination, and to an increased pressure of pests and diseases. Additionally, intensification usually leads to a simplification of landscapes, of particular concern in prestigious wine grape regions where the economical revenue encourages the conversion of land use from natural habitats to high value wine grape production. To revert this trend, it is necessary that growers implement actions that promote biodiversity in their vineyards. The aim of this study is to assess the impact of the implementation of cover crops, vegetational corridors, dry stone walls and vineyard biodiversity hotspots estimated through the study of arthropods. The work has been carried out in four vineyards in Rioja Alavesa belonging to Ostatu winery, where these infrastructures were implemented in 2020. The presence and diversity of arthropods was studied by capturing them at different times in the season and at different distances from the infrastructure using pit-fall traps in the soil and yellow, white and blue chromatic traps at the canopy level. This is a preliminary study in which all adult insects were sorted to the taxonomic level of order and Coleoptera were classified to morphospecies. The results obtained show that there is a relationship between the basic characteristics of the vineyard and the arthropods captured, with a positive effect, although also dependent on the vineyard, of the presence of infrastructure.

Effect of partial net shading on the temperature and radiation in the grapevine canopy, consequences on the grape quality of cv. Gros Manseng in PDO Pacherenc-du-vic-Bilh

As elsewhere, southwestern France vineyards face more recurrent summer heat waves these last years. Among the possibilities of adaptation to this climate changing parameter, the use of net shading is a technique that allow for limiting canopy exposure to radiations. In this trial, we tested net shading installed on one face of the canopy, on a north-south row-oriented plot of cv. Gros Manseng trained on VSP system in the PDO Pacherenc-du-Vic-Bilh. The purpose was to characterize the effects on the ambient canopy temperatures and radiations during the season and to observe the consequences on the composition of grapes and wines. Two sorts of net were used with two levels of obstruction (50% and 75%) of the photosynthesis active radiation (PAR). They have been installed on the west side of the canopy and compared to a netless control. Temperature and PAR sensors registered hourly data during the season. On specific summer day (hot and sunny) manual measurements took also place on bunches (temperature) and in different spots of the canopy (PAR). The results showed that, on clear days, the radiation is lowered by the shade nets respecting the supplier criteria. The effects on the ambient canopy temperature were inconstant on this plot when we observed the data from the global period of shading between fruit set and harvest. However, during hot days (>30°C), the temperature in the canopy was reduced during afternoon and the temperature of the bunch surface was reduced as well comparing to the control. A decrease of the maturity parameters of the berries, sugar and acidity, was also observed. Concerning the wine aromatic potential, no differences clearly appeared.

Copper contamination in vineyard soils of Bordeaux: spatial risk assessment for the replanting of vines and crops

Copper (Cu) is widely and historically used in viticulture as a fungicide against mildew. Cu has a strong affinity for soil organic matter and accumulates in topsoil horizons. Thus, Cu may negatively affect soil organisms and plants, consequently reducing soil fertility and productivity. The Bordeaux vineyards have the largest vineyard surfaces (26%) within French controlled appellation and a great proportion of French wine production (around 5 million hl per year). Considering the local context of vineyard surfaces decreasing (vine uprooting) and possible new crop plantation, the issue of Cu potential toxicity rises. Therefore, the aims of this work are firstly to evaluate the Cu contamination in vineyard soils of Bordeaux, secondly to produce a risk assessment map for new vine or crop plantation. We used soil analyses from several local studies to build a database with 4496 soil horizon samples. The database was enhanced by means of pedotransfer functions in order to estimate the bioaccessible (EDTA-extractable) Cu in soils of samples without measurements. From this database, 1797 georeferenced samples with CuEDTA concentrations in the topsoil (0-50 cm depth) were used for kriging interpolation in order to produce the spatial distribution map of CuEDTA in vineyard soils. Then, the spatial distribution of Cu was crossed with vine uprooting surfaces and municipality boundaries. CuEDTAconcentrations ranged from 0.52 to 459 mg/kg and showed clear anomalies. Our results from spatial analysis showed that almost 50% of vineyard soil surfaces have CuEDTA concentrations higher than 30 mg/kg (moderate risk for new plantation) and 20% with concentrations higher than 50 mg/kg (high risk for new plantation). A decision-support map based on municipalities was realised to provide a simple tool to stakeholders concerned by land use management.