Terroir 1996 banner
IVES 9 IVES Conference Series 9 Tutela legale delle denominazioni di origine nel mondo (con aspetti applicativi)

Tutela legale delle denominazioni di origine nel mondo (con aspetti applicativi)

Abstract

Uno degli aspetti più importanti nel commercio internazionale dei vini a denominazione è quello del riconoscimento dei diritti di esclusiva garantiti sui e dal territorio geografico d’o­rigine. Al fine di cautelarsi nei confronti della sempre più agguerrita concorrenza mondiale, è opportuno adottare adeguate protezioni ufficiali e legali delle denominazioni che possono derivare sia dalla “naturalità” del prodotto stesso che dalla “originalità” più particolare. Per proteggere è importante, quindi, conoscere la diversa valenza commerciale e giuridica che ciascun Paese attribuisce ai termini “marchio” e “denominazione”.
L’Accordo TRIPS – Ginevra, 15 dicembre 1993 – si fonda essenzialmente sulla con­statazione della insufficiente omogeneità e garanzia offerta dalle discipline legali, giuridiche e commerciali nei diversi Paesi per i marchi non industriali e tale disomogeneità comporta una grave distorsione del mercato internazionale con evidenti effetti, non solo nella pro­duzione ma anche sulla lealtà concorrenziale e sulla tutela del consumatore finale.
La legge italiana pone sullo stesso piano dei marchi, costituiti da indicazioni proprie del prodotto, le indicazioni sulla sua origine o provenienza geografica: cioè, quando il nome geografico identifica per il consumatore una qualità tradizionale o una caratteristica del prodotto, esso è tutelabile solo come denominazione d’origine.
I marchi collettivi, come è nota, sono segni distintivi usati da soggetti diversi, anche nello stesso momento, per contraddistinguere prodotti uguali o affini e sono destinati a garantire l’origine, la natura e le caratteristiche tipologiche di determinati prodotti o servizi. Il mar­chio collettivo non si limita quindi solo ad una funzione di notificazione. Quello che è deter­minante non è la semplice provenienza del prodotto, ma è anche la correttezza profession­ale degli imprenditori che fornisce affidamento al consumatore sulla qualità o sull’origine del prodotto. Quando coesistono questi segni distintivi legati ad un prodotto, è fondamen­tale predisporre un regolamento o disciplinare d’uso della denominazione di origine del prodotto, in cui si devono ricomprendere anche attività di controllo e sanzioni contro un uti­lizzo della denominazione contrario alle sue finalità, compreso quelli attuati dai produttori stessi.
La denominazione d’origine è, di solito, costituita da un nome geografico di località, città o regione, per uno specifico prodotto di una determinata zona, avente caratteristiche merceo­logiche o qualitative che derivano dall’opera dell’uomo o da fattori naturali, tipici dell’ambi­ente e dei fattori antropici di produzione.
Con l’indicazione di provenienza, invece, si indica un segno distintivo relativo ad un prodot­to ottenuto con metodi di produzione o di tecnica costanti, che non abbia caratteristiche essenzialmente collegate ad una certa zona geografica, quindi viene utilizzato per indicare essenzialmente il luogo di produzione.
Giustamente, una recente pubblicazione dell’Assocamerestero fa notare che non sempre l’indicazione di provenienza può essere intesa e registrata come denominazione d’origine, qualora questa crei “una situazione di ingiustificato privilegio” o comunque sia tale da recare pregiudizio allo sviluppo di altre analoghe iniziative nella stessa regione.
Proprio per i motivi sopra esposti e per le ancora troppo ampie disquisizioni formali e giuridiche generali e particolari sugli accordi bilaterali fra gli Stati (che hanno una legi­slazione in materia assai differente) diventa fondamentale definire e catalogare inter­nazionalmente un nuovo disposto giuridico che codifichi la denominazione da proteggere tale da non essere classificata come un marchio di impresa, o un marchio industriale, o un marchio solo collettivo, o una indicazione solo di provenienza poiché rappresentano solo “parziali” definizioni di supposta tutela dell’origine geografica del prodotto, del vino nel nostro caso.

DOI:

Publication date: March 3, 2022

Issue: Terroir 1998

Type: Article

Authors

GIAMPIETRO COMOLLI

Direttore Consorzio per la Tutela del Franciacorta, Erbusco (Brescia) – ltalia

Tags

IVES Conference Series | Terroir 1998

Citation

Related articles…

Climate ethnography and wine environmental futures

Globalisation and climate change have radically transformed world wine production upsetting the established order of wine ecologies. Ecological risks and the future of traditional agricultural systems are widely debated in anthropology, but very little is understood of the particular challenges posed by climate change to viticulture which is seen by many as the canary in the coalmine of global agriculture. Moreover, wine as a globalised embedded commodity provides a particularly telling example for the study of climate change having already attracted early scientific attention. Studies of climate change in viticulture have focused primarily on the production of systematic models of adaptation and vulnerability, while the human and cultural factors, which are key to adaptation and sustainable futures, are largely missing. Climate experts have been unanimous in recognising the urgent need for a better understanding of the complex dynamics that shape how climate change is experienced and responded to by human systems. Yet this call has not yet been addressed. Climate ethnography, coined by the anthropologist Susan Crate (2011), aims to bridge this growing disjuncture between climate science and everyday life through the exploration of the social meaning of climate change. It seeks to investigate the confrontation of its social salience in different locations and under different environmental guises (Goodman 2018: 340). By understanding how wine producers make sense of the world (and the environment) and act in it, it proposes to focus on the co-production of interdisciplinary knowledge by identifying and foreshadowing problems (Goodman 2018: 342; Goodman & Marshall 2018). It seeks to offer an original, transformative and contrasted perspective to climate change scenarios by investigating human agency -individual or collective- in all its social, political and cultural diversity. An anthropological approach founded on detailed ethnographies of wine production is ideally placed to address economic, social and cultural disruptions caused by the emergence of these new environmental challenges. Indeed, the community of experts in environmental change have recently called for research that will encompass the human dimension and for more broad-based, integrated through interdisciplinarity, useful knowledge (Castree & al 2014). My paper seeks to engage with climate ethnography and discuss what it brings to the study of wine environmental futures while exploring the limitations of the anthropological environmental approach.

Climate modeling at local scale in the Waipara winegrowing region in the climate change context

In viticulture, a warming climate can have a very significant impact on grapevine development and therefore on the quality and characteristics of wines across different spatial scales, ranging from global to local. In order to adapt wine-growing to climate change, global climate models can be used to define future scenarios, but only at the scale of major wine regions. Despite the huge progress made over the last ten years in terms of the spatial resolution of climate models (now downscaled to a few square kilometres), they are not yet sufficiently precise to account for the local climate variability associated with such parameters as local topography, in spite of these parameters being decisive for vine and wine characteristics. This study describes a method to downscale future climate scenarios to vineyard scale. Networks of data loggers have been used to collect air temperature at canopy level in the Waipara winegrowing region (New Zealand) over five growing seasons. These measurements allow the creation of fine-scale geostatistical models and maps of temperature (at 100 m resolution) for the growing season. In order to model climate change at pilot site scale, these geostatistical models have been combined with regional climate change predictions for the periods 2031-2050 and 2081-2100 based on the RCP8.5 climate change scenario. The integration of local climate variability with regionalized climate change simulations allows assessment of the impacts of climate change at the vineyard scale. The improved knowledge gained using this methodology results from the increased horizontal resolution that better addresses the concerns of winegrowers. The results provide the local winegrowers with information necessary to understand current processes, as well as historical and future viticulture trends at the scale of their site, thereby facilitating decisions about future response strategies.

Spatiotemporal patterns of chemical attributes in Vitis vinifera L. cv. Cabernet Sauvignon vineyards in Central California

Spatial variability of vine productivity in winegrapes is important to characterise as both yield and quality are relevant for the production of different wine styles and products. The objectives were to understand how patterns of variability of Cabernet Sauvignon fruit composition changed over time and space, how these patterns could be characterised with indirect measurements, and how spatial patterns of the variation in fruit compositional attributes can aid in improving management. Prior to the 2017 vintage, 125 data vines were distributed across each of four vineyards in the Lodi American Viticultural Area (AVA) of California. Each data vine was sampled at commercial harvest in 2017, 2018, and 2019. Yield components and fruit composition were measured at harvest for each data vine, and maps of yield and fruit composition were produced for eight ‘objective measures of fruit quality’: total anthocyanins, polymeric tannins, quercetin glycosides, malic acid, yeast assimilable nitrogen, β-damascenone, C6 alcohols and aldehydes, and 3-isobutyl-2-methoxypyrazine. Patterns of variation in anthocyanins and phenolic compounds were found to be most stable over time. Given this relative stability, management decisions focused on fruit quality could be based on zonal descriptions of anthocyanins or phenolics to increase profitability in some vineyards. In each vineyard, dormant season pruning weights and soil cores were collected at each location, elevation and soil apparent electrical conductivity surveys were completed, and remotely sensed imagery was captured by fixed wing aircraft and two satellite platforms at major phenological stages. The data collected were used to develop relationships among biophysical data, soil, imagery, and fruit composition. The standardised and aggregated samples from four vineyards over three seasons were included in the estimation of ‘common variograms’ to assess how this technique could aid growers in producing geostatistically rigorous maps of fruit composition variability without cumbersome, single season sampling efforts.

Modelling vine water stress during a critical period and potential yield reduction rate in European wine regions: a retrospective analysis

Most European vineyards are managed under rainfed conditions, where seasonal water deficit has become increasingly important. The flowering-veraison phenophase represents an important period for vine response to water stress, which is seldomly thoroughly evaluated. Therefore, we aim to quantify the flowering-veraison water stress levels using Crop Water Stress Indicator (CWSI) over 1986–2015 for important European wine regions, and to assess the respective potential Yield Lose Rate (YLR). Additionally, we also investigate whether an advanced flowering-veraison phase may help alleviating the water stress with improved yield. A process-based grapevine model STICS is employed, which has been extensively calibrated for flowering and veraison stages using observed data at 38 locations with 10 different grapevine varieties. Subsequently, the model is being implemented at the regional level, considering site-specific calibration results and gridded climate and soil datasets. The findings suggest wine regions with stronger flowering-veraison CWSI tend to have higher potential YLR. However, contrasting patterns are found between wine regions in France-Germany-Luxembourg and Italy-Portugal-Spain. The former tends to have slight-to-moderate drought conditions (CWSI<0.5) and a negligible-to-moderate YLR (<30%), whereas the latter possesses severe-to-extreme CWSI (>0.5) and substantial YLR (>40%). Wine regions prone to a high drought risk (CWSI>0.75) are also identified, which are concentrated in southern Mediterranean Europe. An advanced flowering-veraison phase may have benefited from cooler temperatures and a higher fraction of spring precipitation in wine regions of Italy-Portugal-Spain, resulting in alleviated CWSI and moderate reductions of YLR. For those of France-Germany-Luxembourg, this can have reduced flowering-veraison precipitation, but prevalent alleviations of YLR are also found, possibly because of shifted phase towards a cooler growing season with reduced evaporative demands. Overall, such a retrospective analysis might provide new insights towards better management of seasonal water deficit for conventionally vulnerable Mediterranean wine regions, but also for relatively cooler and wetter Central European regions.

The use of rootstock as a lever in the face of climate change and dieback of vineyard

As viticulture faces challenges such as climate change or vineyard dieback, the choice of the variety and rootstock becomes more and more crucial. To study rootstock levers in the Bordeaux region, a parcel of Cabernet Sauvignon (CS) was planted with four rootstocks in 2014. Twenty repetitions of each of the following four rootstocks were set up: 101-14 MGt, Nemadex AB, 420A MGt and Gravesac. The number of bunches, yields and pruning weights of the vine shoots were measured individually on 240 vines from 2017 to 2021. Since 2020, nitrogen status assessed by assimilable nitrogen level, hydric status assessed by δ13C and berry maturity were measured on 80 samples taken from 20 repetitions of the four rootstocks. A lower yield was measured for CS grafted onto Nemadex AB due to the lower number of bunches and the lower weight of berries. The differences between the other three rootstocks are small, but CS grafted onto 420A MGt was the most productive. The CS grafted onto Nemadex AB had the lowest pruning weight while 101-14 MGt had the highest. In 2020, δ13C showed a more moderate water stress with 101-14 MGt and 420A MGt than with Nemadex AB. Surprisingly, the Gravesac was under more stress than the 101-14 MGt. The nitrogen status in the berries was better for Nemadex AB but this was perhaps due to the significantly lower weight of the berries.Rootstock 101-14 MGt attained the highest accumulation of sugars in the berries while 420A MGt allows to preserve higher acidity. The parcel is still young which may explain some of the results. These measures must therefore be continued over the next several years to fully assess the effects of these rootstocks on the development of the vines and the quality of the production under new climatic conditions.