Terroir 1996 banner
IVES 9 IVES Conference Series 9 Tutela legale delle denominazioni di origine nel mondo (con aspetti applicativi)

Tutela legale delle denominazioni di origine nel mondo (con aspetti applicativi)

Abstract

Uno degli aspetti più importanti nel commercio internazionale dei vini a denominazione è quello del riconoscimento dei diritti di esclusiva garantiti sui e dal territorio geografico d’o­rigine. Al fine di cautelarsi nei confronti della sempre più agguerrita concorrenza mondiale, è opportuno adottare adeguate protezioni ufficiali e legali delle denominazioni che possono derivare sia dalla “naturalità” del prodotto stesso che dalla “originalità” più particolare. Per proteggere è importante, quindi, conoscere la diversa valenza commerciale e giuridica che ciascun Paese attribuisce ai termini “marchio” e “denominazione”.
L’Accordo TRIPS – Ginevra, 15 dicembre 1993 – si fonda essenzialmente sulla con­statazione della insufficiente omogeneità e garanzia offerta dalle discipline legali, giuridiche e commerciali nei diversi Paesi per i marchi non industriali e tale disomogeneità comporta una grave distorsione del mercato internazionale con evidenti effetti, non solo nella pro­duzione ma anche sulla lealtà concorrenziale e sulla tutela del consumatore finale.
La legge italiana pone sullo stesso piano dei marchi, costituiti da indicazioni proprie del prodotto, le indicazioni sulla sua origine o provenienza geografica: cioè, quando il nome geografico identifica per il consumatore una qualità tradizionale o una caratteristica del prodotto, esso è tutelabile solo come denominazione d’origine.
I marchi collettivi, come è nota, sono segni distintivi usati da soggetti diversi, anche nello stesso momento, per contraddistinguere prodotti uguali o affini e sono destinati a garantire l’origine, la natura e le caratteristiche tipologiche di determinati prodotti o servizi. Il mar­chio collettivo non si limita quindi solo ad una funzione di notificazione. Quello che è deter­minante non è la semplice provenienza del prodotto, ma è anche la correttezza profession­ale degli imprenditori che fornisce affidamento al consumatore sulla qualità o sull’origine del prodotto. Quando coesistono questi segni distintivi legati ad un prodotto, è fondamen­tale predisporre un regolamento o disciplinare d’uso della denominazione di origine del prodotto, in cui si devono ricomprendere anche attività di controllo e sanzioni contro un uti­lizzo della denominazione contrario alle sue finalità, compreso quelli attuati dai produttori stessi.
La denominazione d’origine è, di solito, costituita da un nome geografico di località, città o regione, per uno specifico prodotto di una determinata zona, avente caratteristiche merceo­logiche o qualitative che derivano dall’opera dell’uomo o da fattori naturali, tipici dell’ambi­ente e dei fattori antropici di produzione.
Con l’indicazione di provenienza, invece, si indica un segno distintivo relativo ad un prodot­to ottenuto con metodi di produzione o di tecnica costanti, che non abbia caratteristiche essenzialmente collegate ad una certa zona geografica, quindi viene utilizzato per indicare essenzialmente il luogo di produzione.
Giustamente, una recente pubblicazione dell’Assocamerestero fa notare che non sempre l’indicazione di provenienza può essere intesa e registrata come denominazione d’origine, qualora questa crei “una situazione di ingiustificato privilegio” o comunque sia tale da recare pregiudizio allo sviluppo di altre analoghe iniziative nella stessa regione.
Proprio per i motivi sopra esposti e per le ancora troppo ampie disquisizioni formali e giuridiche generali e particolari sugli accordi bilaterali fra gli Stati (che hanno una legi­slazione in materia assai differente) diventa fondamentale definire e catalogare inter­nazionalmente un nuovo disposto giuridico che codifichi la denominazione da proteggere tale da non essere classificata come un marchio di impresa, o un marchio industriale, o un marchio solo collettivo, o una indicazione solo di provenienza poiché rappresentano solo “parziali” definizioni di supposta tutela dell’origine geografica del prodotto, del vino nel nostro caso.

DOI:

Publication date: March 3, 2022

Issue: Terroir 1998

Type: Article

Authors

GIAMPIETRO COMOLLI

Direttore Consorzio per la Tutela del Franciacorta, Erbusco (Brescia) – ltalia

Tags

IVES Conference Series | Terroir 1998

Citation

Related articles…

Impact of climate change on the viticultural climate of the Protected Designation of Origin “Jumilla” (SE Spain)

Protected Designation of Origin “Jumilla” (PDO Jumilla) is located in the Spanish provinces of Albacete and Murcia, in the South-eastern part of the Iberian Peninsula, where most of the models predict a severe impact of climate change in next decades. PDO Jumilla covers an area of 247,054 hectares, of which more than 22,000 hectares

Spatiotemporal patterns of chemical attributes in Vitis vinifera L. cv. Cabernet Sauvignon vineyards in Central California

Spatial variability of vine productivity in winegrapes is important to characterise as both yield and quality are relevant for the production of different wine styles and products. The objectives were to understand how patterns of variability of Cabernet Sauvignon fruit composition changed over time and space, how these patterns could be characterised with indirect measurements, and how spatial patterns of the variation in fruit compositional attributes can aid in improving management. Prior to the 2017 vintage, 125 data vines were distributed across each of four vineyards in the Lodi American Viticultural Area (AVA) of California. Each data vine was sampled at commercial harvest in 2017, 2018, and 2019. Yield components and fruit composition were measured at harvest for each data vine, and maps of yield and fruit composition were produced for eight ‘objective measures of fruit quality’: total anthocyanins, polymeric tannins, quercetin glycosides, malic acid, yeast assimilable nitrogen, β-damascenone, C6 alcohols and aldehydes, and 3-isobutyl-2-methoxypyrazine. Patterns of variation in anthocyanins and phenolic compounds were found to be most stable over time. Given this relative stability, management decisions focused on fruit quality could be based on zonal descriptions of anthocyanins or phenolics to increase profitability in some vineyards. In each vineyard, dormant season pruning weights and soil cores were collected at each location, elevation and soil apparent electrical conductivity surveys were completed, and remotely sensed imagery was captured by fixed wing aircraft and two satellite platforms at major phenological stages. The data collected were used to develop relationships among biophysical data, soil, imagery, and fruit composition. The standardised and aggregated samples from four vineyards over three seasons were included in the estimation of ‘common variograms’ to assess how this technique could aid growers in producing geostatistically rigorous maps of fruit composition variability without cumbersome, single season sampling efforts.

Investigating the impact of grape exposure and UV radiations on rotundone in Vitis vinifera L. Tardif grapes under field trial conditions

Rotundone is the main aroma compound responsible for peppery notes in wines whose biosynthesis is negatively affected by heat and drought. Through the alteration of precipitation regime and the increase in temperature during maturation, climate change is expected to affect wine peppery typicality. In this context there is a demand for developing sustainable viticultural strategies to enhance rotundone accumulation or limit its degradation. It was recently proposed that ultraviolet (UV) radiations could stimulate rotundone production. The aim of this study was to investigate under field trial conditions the impact of grape exposure and UV treatments on rotundone in Vitis vinifera L. Tardif, an almost extinct grape variety from south-west France that can express particularly high rotundone levels. Four different treatments were compared in 2021 to a control treatment using a randomised complete block design with three replications per treatment. Grape exposure was manipulated through early or late defoliation. Leaf and laterals shoots were removed at Eichorn Lorenz growth stages 32 or 34 on the morning-sun side of the canopy. During grape maturation, UV radiations were either reduced by 99% by installing UV radiation-shielding sheets, or applied four times using the Boxilumix™ non thermal device (Asclepios Tech, Tournefeuille) with the aim of activating plant signalling pathway. Loggers displayed in solar radiation shields were used to assess the effect of such shielding sheets on air temperature within the bunch zone. The composition of grapes subjected to these treatments will be soon analysed for their rotundone content and basic classical laboratory analyses. Grapes will be harvested to elaborate wines under standardized small-scale vinification conditions (60kg) that will be assessed by a trained sensory panel.

Modeling the suitability of Pinot Noir in Oregon’s Willamette Valley in a changing climate

Air temperature is the key driver of grapevine phenology and a significant environmental factor impacting yield and quality for a winegrape growing region. In this study the optimal downscaled CMIP5 ensemble for computing thegrowing season average temperature (GST) viticulture climate classification index was determined to spatially compute on a decadal basis predictions of the GST climate index and the grapevine sugar ripeness (GSR) model for Pinot Noir throughout the Willamette Valley (WV) American Viticultural Area (AVA). Forecasts for average temperature and a 220 g/L target sugar concentration level were computed using daily Localized Constructed Analogs (LOCA) downscaled CMIP5 historic and Representative Concentration Pathways (RCP) future climate projections of minimum and maximum daily temperature. We explore spatiotemporal trends of the GST climate classification index and Pinot Noir specific applications of the GSR phenology model for the WV AVA. Spatiotemporal computations of the GST climate index and Pinot Noir specific applications of the GSR model enable the opportunity to explore relationships between their computed values with one intent being to provide updated GST ranges that better align with current temperature-based modeling understanding of Pinot Noir grapevine phenology and the viticultural application of LOCA CMIP5 climate projections for the WV AVA. The Pinot Noir specific applications of the GSR model or the GST index with updated bounds indicate that the percent of the WV AVA area suitable for Pinot Noir production is currently at or near its peak value in the upper 80s to lower 90s of this century.

Late season canopy management practices to reduce sugar loading and improve color profile of Cabernet-Sauvignon grapes and wines in the high irradiance and hot conditions of California Central Valley

Global warming is accelerating grape ripening, leading to unbalanced wines from fruit with high sugar content but poor aroma and colour development. Reducing the size of the photosynthetic apparatus after veraison has been shown to delay technological ripeness in cool climates, but methods have not been tested in areas with high irradiance and temperature where fruit exposure could have disastrous effects on berry composition. In this Cabernet-Sauvignon trial, we compared the application of an antitranspirant (pinolene), to severe canopy topping and above bunch zone leaf removal, all performed at mid-ripening, with an untouched control. We monitored the vines weekly by measuring stem water potential, gas exchange, fruit zone light exposure. We sampled berries to measure berry weight, total soluble solids, pH, titratable acidity, and the anthocyanin profile. At harvest, we assessed yield components, measured carbon isotope discrimination, rated sunburn on clusters, and produced experimental wines. We submitted harvest samples to metabolomic profiling through PFP-Q Exactive MS/MS and wines to sensory analysis. Application of the antitranspirant significantly reduced stomatal conductance and assimilation rate but did not affect the stem water potential. Inversely, leaf removal and topping increased water potential but did not affect leaf gas exchange. The late topping was the only treatment able to decrease sugar content (up to 2Bx), increase titratable acidity and pH, and improve anthocyanin content because of lower degradation of di-hydroxylated forms. Late leaf removal above the bunch zone increased lightning conditions in the canopy and produced the most significant damage on fruits. Yield components were not affected. This work suggests that late-season canopy management can effectively control ripening speeds and improve grapes and wines. Still, the effect on grape exposure in a critical time must be well balanced to avoid problems with the appropriate technique.