Terroir 1996 banner
IVES 9 IVES Conference Series 9 Tutela legale delle denominazioni di origine nel mondo (con aspetti applicativi)

Tutela legale delle denominazioni di origine nel mondo (con aspetti applicativi)

Abstract

Uno degli aspetti più importanti nel commercio internazionale dei vini a denominazione è quello del riconoscimento dei diritti di esclusiva garantiti sui e dal territorio geografico d’o­rigine. Al fine di cautelarsi nei confronti della sempre più agguerrita concorrenza mondiale, è opportuno adottare adeguate protezioni ufficiali e legali delle denominazioni che possono derivare sia dalla “naturalità” del prodotto stesso che dalla “originalità” più particolare. Per proteggere è importante, quindi, conoscere la diversa valenza commerciale e giuridica che ciascun Paese attribuisce ai termini “marchio” e “denominazione”.
L’Accordo TRIPS – Ginevra, 15 dicembre 1993 – si fonda essenzialmente sulla con­statazione della insufficiente omogeneità e garanzia offerta dalle discipline legali, giuridiche e commerciali nei diversi Paesi per i marchi non industriali e tale disomogeneità comporta una grave distorsione del mercato internazionale con evidenti effetti, non solo nella pro­duzione ma anche sulla lealtà concorrenziale e sulla tutela del consumatore finale.
La legge italiana pone sullo stesso piano dei marchi, costituiti da indicazioni proprie del prodotto, le indicazioni sulla sua origine o provenienza geografica: cioè, quando il nome geografico identifica per il consumatore una qualità tradizionale o una caratteristica del prodotto, esso è tutelabile solo come denominazione d’origine.
I marchi collettivi, come è nota, sono segni distintivi usati da soggetti diversi, anche nello stesso momento, per contraddistinguere prodotti uguali o affini e sono destinati a garantire l’origine, la natura e le caratteristiche tipologiche di determinati prodotti o servizi. Il mar­chio collettivo non si limita quindi solo ad una funzione di notificazione. Quello che è deter­minante non è la semplice provenienza del prodotto, ma è anche la correttezza profession­ale degli imprenditori che fornisce affidamento al consumatore sulla qualità o sull’origine del prodotto. Quando coesistono questi segni distintivi legati ad un prodotto, è fondamen­tale predisporre un regolamento o disciplinare d’uso della denominazione di origine del prodotto, in cui si devono ricomprendere anche attività di controllo e sanzioni contro un uti­lizzo della denominazione contrario alle sue finalità, compreso quelli attuati dai produttori stessi.
La denominazione d’origine è, di solito, costituita da un nome geografico di località, città o regione, per uno specifico prodotto di una determinata zona, avente caratteristiche merceo­logiche o qualitative che derivano dall’opera dell’uomo o da fattori naturali, tipici dell’ambi­ente e dei fattori antropici di produzione.
Con l’indicazione di provenienza, invece, si indica un segno distintivo relativo ad un prodot­to ottenuto con metodi di produzione o di tecnica costanti, che non abbia caratteristiche essenzialmente collegate ad una certa zona geografica, quindi viene utilizzato per indicare essenzialmente il luogo di produzione.
Giustamente, una recente pubblicazione dell’Assocamerestero fa notare che non sempre l’indicazione di provenienza può essere intesa e registrata come denominazione d’origine, qualora questa crei “una situazione di ingiustificato privilegio” o comunque sia tale da recare pregiudizio allo sviluppo di altre analoghe iniziative nella stessa regione.
Proprio per i motivi sopra esposti e per le ancora troppo ampie disquisizioni formali e giuridiche generali e particolari sugli accordi bilaterali fra gli Stati (che hanno una legi­slazione in materia assai differente) diventa fondamentale definire e catalogare inter­nazionalmente un nuovo disposto giuridico che codifichi la denominazione da proteggere tale da non essere classificata come un marchio di impresa, o un marchio industriale, o un marchio solo collettivo, o una indicazione solo di provenienza poiché rappresentano solo “parziali” definizioni di supposta tutela dell’origine geografica del prodotto, del vino nel nostro caso.

DOI:

Publication date: March 3, 2022

Issue: Terroir 1998

Type: Article

Authors

GIAMPIETRO COMOLLI

Direttore Consorzio per la Tutela del Franciacorta, Erbusco (Brescia) – ltalia

Tags

IVES Conference Series | Terroir 1998

Citation

Related articles…

Mesoclimate impact on Tannat in the Atlantic terroir of Uruguay

The study of climate is relevant as an element conditioning the typicity of a product, its quality and sustainability over the years. The grapevine development and growth and the final grape and wine composition are closely related to temperature, while climate components vary at mesoscale according to topography and/or proximity to large bodies of water. The objective of this work is to assess the mesoclimate of the Atlantic region of Uruguay and to determine the effect of topography and the ocean on temperature and consequently on Tannat grapevine behavior.

Climate modeling at local scale in the Waipara winegrowing region in the climate change context

In viticulture, a warming climate can have a very significant impact on grapevine development and therefore on the quality and characteristics of wines across different spatial scales, ranging from global to local. In order to adapt wine-growing to climate change, global climate models can be used to define future scenarios, but only at the scale of major wine regions. Despite the huge progress made over the last ten years in terms of the spatial resolution of climate models (now downscaled to a few square kilometres), they are not yet sufficiently precise to account for the local climate variability associated with such parameters as local topography, in spite of these parameters being decisive for vine and wine characteristics. This study describes a method to downscale future climate scenarios to vineyard scale. Networks of data loggers have been used to collect air temperature at canopy level in the Waipara winegrowing region (New Zealand) over five growing seasons. These measurements allow the creation of fine-scale geostatistical models and maps of temperature (at 100 m resolution) for the growing season. In order to model climate change at pilot site scale, these geostatistical models have been combined with regional climate change predictions for the periods 2031-2050 and 2081-2100 based on the RCP8.5 climate change scenario. The integration of local climate variability with regionalized climate change simulations allows assessment of the impacts of climate change at the vineyard scale. The improved knowledge gained using this methodology results from the increased horizontal resolution that better addresses the concerns of winegrowers. The results provide the local winegrowers with information necessary to understand current processes, as well as historical and future viticulture trends at the scale of their site, thereby facilitating decisions about future response strategies.

The impact of leaf canopy management on eco-physiology, wood chemical properties and microbial communities in root, trunk and cordon of Riesling grapevines (Vitis vinifera L.)

In the last decades, climate change required already adaptation of vineyard management. Increase in temperature and unexpected weather events cause changes in all phenological stages requiring new management tools. For example, defoliation can be a useful tool to reduce the sugar content in the berries creating differences in the wine profiles. In a ten-year field experiment using Riesling (Vitis vinifera L, planted 1986, Geisenheim, Germany), various mechanical defoliation strategies and different intensities were trialed until 2016 before the vineyard was uprooted. Wood was sampled from the plant compartments root, trunk, cordon and shoot for analyses of physicochemical properties (e.g. lignin and element content, pH, diameter), nonstructural carbohydrates and the microbial communities. The aim of the study was to investigate the influence of reduced canopy leaf area on the sink-source allocation into different compartments and potential changes of the fungal and prokaryotic wood-inhabiting community using a metabarcoding approach. Severe summer pruning (SSP) of the canopy and mechanical defoliation (MDC) above the bunch zone decreased the leaf area by 50% compared to control (C). SSP reduced the photosynthetic capacity, which resulted in an altered source-sink allocation and carbohydrate storage. With lower leaf area, less carbohydrates are allocated. This for example resulted in a decreased trunk diameter. Further, it affected the composition of the grapevine wood microbiota. SSP and MDC management changed significantly the prokaryotic community composition in wood of the root samples, but had no effect in other compartments. In general, this study found strong compartment and less management effects of the microbial community composition and associated physicochemical properties. The highest microbial diversities were identified in the wood of the trunk, and several species were recorded the first time in grapevine.

Climate and the evolving mix of grape varieties in Australia’s wine regions

The purpose of this study is to examine the changing mix of winegrape varieties in Australia so as to address the question: In the light of key climate indicators and predictions of further climate change, how appropriate are the grape varieties currently planted in Australia’s wine regions? To achieve this, regions are classified into zones according to each region’s climate variables, particularly average growing season temperature (GST), leaving aside within-region variations in climates. Five different climatic classifications are reported. Using projections of GSTs for the mid- and late 21st century, the extent to which each region is projected to move from its current zone classification to a warmer one is reported. Also shown is the changing proportion of each of 21 key varieties grown in a GST zone considered to be optimal for premium winegrape production. Together these indicators strengthen earlier suggestions that the mix of varieties may be currently less than ideal in many Australian wine regions, and would become even less so in coming decades if that mix was not altered in the anticipation of climate change. That is, grape varieties in many (especially the warmest) regions will have to keep changing, or wineries will have to seek fruit from higher latitudes or elevations if they wish to retain their current mix of varieties and wine styles.

Downscaling of remote sensing time series: thermal zone classification approach in Gironde region

In viticulture, the challenges of local climate modelling are multiple: taking into account the local environment, fine temporal and spatial scales, reliable time series of climate data, ease of implementation and reproducibility of the method. At the local scale, recent studies have demonstrated the contribution of spatialization methods for ground-based climate observation data considering topographic factors such as altitude, slope, aspect, and geographic coordinates (Le Roux et al, 2017; De Rességuier et al, 2020). However, these studies have shown questions in terms of the reproducibility and sustainability of this type of climate study. In this context, we evaluated the potential of MODIS thermal satellite images validated with ground-based climate data (Morin et al, 2020). Previous studies have been encouraging, but questions remain to be explored at the regional scale, particularly in the dynamics of the massive use of bioclimatic indices to classify the climate of wine regions. The results at the local scale were encouraging, but this approach was tested in the current study at the regional scale. Several objectives were set: 1) to evaluate the downscaling method for land surface temperature time series, 2) to identify regional thermal structure variations. We used weekly minimum and maximum surface temperature time series acquired by MODIS satellites at a spatial resolution of 1000 m and downscaled at 500 m using topographical variables. Two types of analyses were performed: