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IVES 9 IVES Conference Series 9 Reconnaissance des vins de terroir par les consommateurs

Reconnaissance des vins de terroir par les consommateurs

Abstract

Aborder la notion de vins de terroir au niveau de la consommation pose un problème du fait de l’absence de définition réglementaire du terme terroir, qui n’est repris ni au niveau communautaire ni au niveau national (le Code de la Consommation notamment ne définit pas le terroir). Toutefois, quelle que soit la définition que l’on adopte pour le terroir, on peut retenir au niveau du consommateur une identification du terroir au travers des différentes mentions géographiques figurant sur les étiquettes ou dans les rayons du linéaire vin. A ce point de vue il est clair que dans le secteur viticole les Appellations d’Origine et les vins de pays (VDP) font, consciemment ou non, de l’effet terroir. Ainsi, si cet effet terroir n’est pas commercialisé directement auprès des consommateurs, il est quand même véhiculé (au moins partiellement) par les notions d’AOC, de VDQS, et de VDP (notamment de petite zone). La connaissance et la reconnaissance des vins de terroir par le consommateur sont donc abordées ici au travers des concepts d’Appellation d’Origine et de vins de pays et ceci sous trois angles différents; à savoir :
• la connaissance de ces concepts telle qu’elle ressort de l’enquête sur la consommation de vins par les Français réalisée par l’INRA et l’ONIVINS en 1995,
• la multiplicité des identifiants et l’émiettement des volumes, qui placent le consommateur face à un linéaire vin comportant un nombre particulièrement élevé de références,
• le chevauchement des zones de prix entre les différentes catégories de vins qui complique le choix du consommateur au moment de l’acte d’achat.

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DOI:

Publication date: March 25, 2022

Issue: Terroir 1996

Type : Poster

Authors

P. AIGRAIN, C. MELANI

ONIVINS, Division des Etudes et Marchés
232 rue de Rivoli, 75001 Paris

Tags

IVES Conference Series | Terroir 1996

Citation

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