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IVES 9 IVES Conference Series 9 OIV 9 OIV 2024 9 Orals - Economy and law 9 Trends and challenges in international wine trade

Trends and challenges in international wine trade

Abstract

Trends already extended for more than 12 years show a decline in both consumption and international trade, particularly in volume. However, there are also positive signs in several categories of wine, segments and markets, as well as a better trend in terms of value. How are these trends affecting wine producers and distributors? Are they short or long term? Do they mean radical and permanent changes to which a way of adaptation has to be found or are they just temporary changes that may only require some calm? How are companies adapting to these new trends? Which are their effects on wine regions? All these topics well deserve a comprehensive analysis. Points to be developed: 1. Key signs on international wine consumption and trade: • world wine consumption • world trade in volume and value terms • effect on wine producers. • evolution of key markets • the role of “distributing countries”. • international trade by origin • international trade by colour 2. Different strategies for companies. The importance of the portfolio 3. Strategies for regions. How can be adapted to changing environment. Adaptation or resistance 4. Three key strategic lines of action  5. Requirements on the legal framework.

Tendenze e sfide del commercio internazionale del vino

Le tendenze in atto da oltre 12 anni mostrano un calo sia dei consumi che del commercio internazionale, soprattutto in termini di volume. Comunque, ci sono anche segnali positivi in diverse categorie di vino, segmenti e mercati, così come una tendenza migliore in termini di valore. In che modo queste tendenze influenzano i produttori e i distributori di vino? Sono a breve o a lungo termine? Significano cambiamenti radicali e permanenti ai quali è necessario trovare un modo per adattarsi o sono solo mode temporanee che potrebbero richiedere solo un po’ di calma? Come si stanno adattando le aziende a queste nuove tendenze? Quali sono i loro effetti sulle regioni vinicole? Tutti questi argomenti meritano un’analisi completa. Punti da sviluppare: 1. Segnali chiave sul consumo e sul commercio internazionale di vino: – consumo mondiale di vino – commercio mondiale in termini di volume e valore – effetti sui produttori di vino. – evoluzione dei mercati chiave – il ruolo dei “paesi distributori”. – commercio internazionale per origine – commercio internazionale per colore 2. Diverse strategie per le aziende. L’importanza del portafoglio 3. Strategie per le regioni. Come ci si può adattare ai cambiamenti dell’ambiente. Adattamento o resistenza 4. Tre linee d’azione strategiche fondamentali 5. Requisiti del quadro giuridico.

Tendencias y retos en el meracdo internacional del vino

Tendencias que ya se extienden durante mas de 12 años muestran una caída tanto del consumo mundial como del comercio en volumen. Sin embargo, también hay señales positivas en algunas categorías de vino, segmentos y mercados, así como mejores tendencias en términos de valor. ¿cómo están afectando estas tendencias a los productores y distribuidores de vino? ¿son de corto o largo plazo? ¿suponen cambios radicales y permanentes a los que debemos adaptarnos o cambios temporales que solo requieren de una cierta calma? ¿cómo se están adaptando las empresas a estos cambios? ¿cuáles son sus efectos en las regiones vitivinícolas? Todos estos asuntos merecen un análisis completo. Puntos a desarrollar: 1. Principales señales de los mera dos del vino * consumo mundial de vino * comercio internacional de vino en volumen y valor * efectos en los productores de vino * evolución de los principales mercados * el papel de los “países distribuidores” * comercio internacional por origen * comercio internacional por color 2. Diferentes estrategias para las empresas. La importancia de la cartera 3. Estrategias para las regiones. Cómo adaptarse a un entorno cambiante. Adaptación o resistencia. 4. Tres líneas estratégicas 5. Requisitos del entorno legal.

Publication date: November 18, 2024

Issue: OIV 2024

Type: Article

Authors

Rafael del Rey¹, Simone Loose²

¹ OEMV, Atenas 2, Pozuelo de Alarcón, Spain
² Univ Geisenheim, Von-Lade Str. 1, Geisenheim, Germany

Contact the author*

Tags

IVES Conference Series | OIV | OIV 2024

Citation

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