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IVES 9 IVES Conference Series 9 OIV 9 OIV 2024 9 Short communications - Economy and law 9 Gevrey-Chambertin : les enjeux d’un territoire vitivinicole locale à l’échelle mondiale

Gevrey-Chambertin : les enjeux d’un territoire vitivinicole locale à l’échelle mondiale

Résumé

Nom emblématique de la Bourgogne viticole, à quelques kilomètres de Dijon, Gevrey-Chambertin s’impose comme une petite ville viticole de notoriété internationale au cœur d’un prestigieux vignoble de vin rouge inscrit au Patrimoine mondial de l’UNESCO.

Cette notoriété s’appuie tout d’abord sur l’histoire de la création d’un modèle vitivinicole de « terroir » et de ses « vins de vignerons » consacré par la création des appellations d’origine et la promotion de micro-parcelles élevées au rang de « Grands Crus » (1).

Elle fonde aujourd’hui la réussite locale d’une cinquantaine de petits domaines viticoles qui exportent largement leurs vins partout à travers le monde, participant à la renommée mondiale de Gevrey-Chambertin (2).

Pourtant, cette réussite provoque localement une hausse considérable du prix des parcelles de vignes, limitant les successions, accélérant les investissements extérieurs, au moment où le modèle des appellations d’origine suscite de nombreuses interrogations sur son évolution (3).

Quel sera donc l’avenir de cette petite ville viticole de Bourgogne, de ses vignerons et de la réussite de leur modèle économique portés par une marque territoriale devenue mondiale, à l’épreuve des grandes mutations réglementaires en cours ?

Gevrey-Chambertin: die herausforderungen einer lokalen weinregion im globalen maßstab 

Gevrey-chambertin, ein symbolträchtiger name der weinregion burgund, liegt nur wenige kilometer von dijon entfernt und ist eine kleine weinstadt von internationalem ruf im herzen eines prestigeträchtigen rotweinanbaugebiets, das zum unesco-weltkulturerbe gehört. Diese bekanntheit beruht vor allem auf der geschichte der schaffung eines weinbaumodells des „terroirs“ und seiner „weinbauernweine“, die durch die schaffung von herkunftsbezeichnungen und die förderung hochwertiger kleinparzellen etabliert wurden „grands crus“ (1). Heute ist es die grundlage für den lokalen erfolg von rund fünfzig kleinen weingütern, die ihre weine in die ganze welt exportieren und so zum weltweiten ruf von gevrey-chambertin beitragen (2). Allerdings führt dieser erfolg vor ort zu einem erheblichen anstieg der weinbauparzellenpreise, einer einschränkung der nachfolge und einer beschleunigung externer investitionen zu einer zeit, in der das modell der ursprungsbezeichnungen zahlreiche fragen zu seiner entwicklung aufwirft (3). Wie sieht also die zukunft dieser kleinen winzerstadt im burgund aus? Ihre winzer und der erfolg ihres wirtschaftsmodells, das von einer global gewordenen territorialen marke getragen wird, haben den großen regulatorischen änderungen standgehalten?  Christophe Lucand. Professeur agrégé et docteur en histoire (phd), umr cnrs lir3s, chaire unesco “culture et traditions vitivinicoles” de l’université de bourgogne – enseignant chargé de cours à sciences po paris – campus de dijon. Maire (bürgermeister) de gevrey-chambertin et conseiller départemental de la côte-d’or (zum departementsrat gewählt).

Gevrey-Chambertin: the challenges facing a local wine-producing region on a global scale

An emblematic name of the burgundy wine region, a few kilometers from dijon, Gevrey-Chambertin stands out as a small wine town of international renown in the heart of a prestigious red wine vineyard listed as a unesco world heritage site. This notoriety is based first of all on the history of the creation of a vitivinicultural model of “terroir” and its ” winegrowers’ wines” (vins de vignerons) established by the creation of protected designation of origin and the promotion of high micro-plots to the rank of “grands crus” (1). Today, it is the foundation of the local success of around fifty small wine estates which widely export their wines throughout the world, contributing to the worldwide reputation of Gevrey-Chambertin (2). However, this success locally causes a considerable increase in the price of plots of vines, limiting successions, accelerating external investments, at a time when the model of appellations of origin raises numerous questions about its evolution (3). So what will be the future of this small wine-growing town in Burgundy, its winegrowers and the success of their economic model supported by a territorial brand that has become global, withstood the major regulatory changes underway?  Christophe Lucand. Professeur agrégé et docteur en histoire (phd), umr cnrs lir3s, chaire unesco “culture et traditions vitivinicoles” de l’université de Bourgogne – enseignant chargé de cours à sciences po paris – campus de dijon. Maire (mayor) de gevrey-chambertin et conseiller départemental de la côte-d’or (departmental elected official).

DOI:

Publication date: November 18, 2024

Issue: OIV 2024

Type: Article

Authors

Christophe Lucand¹

¹ Chaire UNESCO, Université de Bourgogne – 26 Avenue de la Gare, Gevrey-Chambertin, France

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Full papers OIV 2024 | IVES Conference Series | OIV | OIV 2024

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