Towards a relationship between institutional clonal selection, mass selection and private clonal selection of grapevine cultivars

Fungus resistant grape varieties (FRGV or PIWI) offer many benefits such as less pesticide use or premium prices for enhanced sustainability. Still, winemakers are concerned about inferior wine quality. This study evaluates how European wine consumers assess wines made from new FRGVs in comparison to traditional V. vinifera varieties. Most of them were grown in the same vineyard. Four white (Calardis Blanc, Muscaris, Sauvignac, Cabernet Blanc) und three red (Satin Noir, Cabernet Cortis, Laurot) FRGV were compared to Riesling, Sauvignon blanc, Muskateller, Cab. Sauvignon and Merlot. For each FRGV, different styles were vinified using standardized protocols.

The introduction of ai-driven tools in digital content creation represents a significant shift in the landscape of marketing, particularly for industries reliant on rich visual storytelling such as the wine sector. The development of ai models like openai’s sora, runway’s gen-2 or google’s lumiere, which can generate realistic video content from textual descriptions, offers promising new avenues for enhancing brand narrative and consumer engagement. This research explores the potential of text-to-video (t2v) ai models to revolutionize wine marketing by creating dynamic, engaging content that captures the essence of vineyards and their products without the need for traditional video production processes.

Wine aroma quality is a complex interplay of factors like terroir, vinification techniques, that modulate aroma compound composition.

The H2020 RUSTICA project aims to propose, demonstrate, and implement technical solutions to convert organic residues from fruit and vegetables into high-quality novel bio-based fertilisers (BBF).

Terroir is increasingly important today in wine markets. In a large wine production area such as the Loire Valley, the whole territories/terroirs can be distinguished according to different combinations of geological, soil, climatic and landscape features but are also characterized by their differences and likenesses in terms of combinations of terroir units and practices.