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IVES 9 IVES Conference Series 9 The landscape of wine as an expression of cultural transversality

The landscape of wine as an expression of cultural transversality


[English version below]

Il mondo del vino si è accorto che per la sua comprensione, valorizzazione e promozione è fondamentale conoscere le ragioni geologiche del vino, valutare il suo impatto sul paesaggio e acquisire il suo valore emozionale. Si aprono, pertanto, nuovi orientamenti culturali nella gestione enologico-enografica dei luoghi del vino: geologia e vino, geografia emozionale, il paesaggio d’arte nelle aree DOC/DOCG, il ruolo geologico nell’etichetta, ecc. sono i valori aggiunti al terroir nella conoscenza e comunicazione del vino. Il paesaggio del vino è un paesaggio emozionale che racconta la storia geologica dei luoghi alla base delle caratteristiche organolettiche dei vini ed espressione di quel paesaggio geologico del passato che oggi è invisibile, ma il cui ruolo è stato fondamentale per l’evoluzione di un determinato terroir.
Nel Grand Tour dell’800, inoltre, il Viaggio in Italia di Goethe è un percorso letterario ed artistico attraverso anche i paesaggi del vino che diventano il filo conduttore nella narrazione dei luoghi. Tutto questo rientra in quella trasversalità culturale che vede coinvolti scienziati, pittori, poeti, scrittori, ecc. in un ambito disciplinare, solo apparentemente di settore, ma assolutamente condivisibile e proprio per questo di grande impatto culturale.
Il terroir, quindi, va oltre le sue usuali definizioni tecniche, e coinvolge ambiti disciplinari diversi per una sua acquisizione e visione sempre più ampia e integrata.

The world of wine has come to realize that for its understanding, appreciation and promotion is it crucial to foster knowledge on the “geological reasons” of wine, to evaluate its impact on the landscape, and to acquire its emotional value. The roads of wine cannot be divorced from the geological and geo-morphological features of the terroirs within the DOC/DOCG areas, from the local cultural values and local traditions, from the emotions of the places, and from a variery of elements and parameters that can reach far from the vineyard the cellars.Thus, new cultural trends open up for the enologic and oenographic management of wine sites: the geology and wine, the emotional geography, the Fine Arts landscape of the DOC/DOCG areas, the geological information of the label, etc., are all added values to the terroir that pave the way to new scenarios for the knowledge and communication of wine. The landscape of wine is an expression of the past geological landscape, which is invisible today but played a fundamental role in the evolution of a given terroir. The wine landscape is an emotional landscape that tells the geological history underlying the characteristic organoleptic features of the wines; it is a specific and characteristic environmental scenario that is appreciated by the “geological reasons” of wine and by new compelling contents. In the 1800’s Grand Tour, for example, Goethe’s trip to Italy is a literary and artistic path that winds not only through the natural and monumental landscapes of the peninsula, but also through the landscapes of wine, associated to that historic moment of Italy as a thread in the narrative of places.All of the above fits a cultural transversality that spans scientists, painters, poets, writers, etc., in a disciplinary context that is only apparently sectorial, and that can be rather shared very successfully, achieving an extensive cultural impact. The terroir, thus, goes beyond its usual technical definition and involves various disciplinary areas contributing to its acquisition and to an increasingly broad and integrated vision.


Publication date: December 3, 2021

Issue: Terroir 2010

Type : Article


Lucilia Gregori

Department of Earth Sciences, University of Perugia
Piazza Università 1, 06123 Perugia, ITALY

Contact the author


Geomorphology, landscape, terroir


IVES Conference Series | Terroir 2010


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