Due to the current challenging nature of the global wine market, and recent growth in number and strength of competitors from non-traditional wine producing countries, European wine producers are focussing on the potential to develop a competitive advantage through the concept of terroir.
The pioneering work of Mandelbrot in the 70’s for building the fractal theory lead rapidly to many interesting applications in different fields such as earth sciences and economy.
Une approche très simple de la lecture des paysages est proposée sur la base de l’expérience acquise par l’observation de divers terroirs du monde.
The viticultural regions of the world have the advantage of a remarkable diversity of landscapes which are the reflection of the winegrowers’ capacity to adapt to the different geomorphological and climatic specificities of the terroirs, more generally speaking, this aesthetic and heritage aspect of the terroir is also part and parcel of the notion of sustainable viticulture.