A survey has been conducted on 32 students and 25 former students of 28 nationalities of an international master course training executives of the international Wine sector.
The prospective study of the French wine sector (Sebillotte et al., 2004) has identified “groups of micro-scenarios” at the end of the analysis of the characteristics of this wine sector.
This work aims at identifying the most appropriate marketing strategies to inform consumers of the global market about the added value of the wines of Friuli Venezia Giulia.
Landscapes such as its representation express values, beliefs and intentions of the individuals and the communities that produce them.