When talking about wine, terroirs are never too far. The National Institute of Apellation d’Origine (INAO) defines it as a system inside of which interact a group of human factors, an agricultural production and a physical environment.
UNESCO World Heritage as the link, Europe as the area covered. VITOUR network is born on this idea, on Loire Valley Mission and InterLoire’s initiative. It gathers vineyards inscribed on UNESCO World Heritage List.
The viticultural terroir at the Serra Gaúcha region, in Rio Grande do Sul State, Brazil, is analyzed under historical and sociological viewpoints, aiming to understand the origin of its characteristics, and the risks for its continuity.
Due to the current challenging nature of the global wine market, and recent growth in number and strength of competitors from non-traditional wine producing countries, European wine producers are focussing on the potential to develop a competitive advantage through the concept of terroir.
A survey has been conducted on 32 students and 25 former students of 28 nationalities of an international master course training executives of the international Wine sector.
The prospective study of the French wine sector (Sebillotte et al., 2004) has identified “groups of micro-scenarios” at the end of the analysis of the characteristics of this wine sector.
This work aims at identifying the most appropriate marketing strategies to inform consumers of the global market about the added value of the wines of Friuli Venezia Giulia.
Landscapes such as its representation express values, beliefs and intentions of the individuals and the communities that produce them.