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IVES 9 IVES Conference Series 9 El medio natural de Chile como factor de adaptación de la vid

El medio natural de Chile como factor de adaptación de la vid

Abstract

Chile, junto con Australia, EE.UU., Sudáfrica, Argentina y Nueva Zelanda constituye el grupo de países del nuevo mundo vitivinícola. Todos ellos en conjunto han experimentado en la última década un sostenido crecimiento en la participación del mercado internacional de vinos, destacándose en el grupo Australia, EE.UU. y Chile. En 1990, las exportaciones de Australia y EE.UU sobrepasaban levemente los US$ 100 millones, Chile representaba la mitad de esta cantidad (Cuadro 1), en cambio en 1998, los tres países presentan cifras similares, sobrepasando levemente los US$ 500 millones.
De acuerdo al diario financiero “The Economist” (1999), el conjunto de los países del nuevo mundo y en particular el de Australia, EE.UU. y Chile, se caracteriza por una industria vitivinícola muy concentrada. En efecto, sólo cuatro compañías dominan el 80% del mercado australiano, en EE.UU., las cinco más grandes tienen el 62% del mercado y en Chile, las cinco principales poseen el 50%. El crecimiento en la participación de mercado de estas compañías globales es reflejo de sus presupuestos de promoción y su habilidad para proveer grandes cantidades de vino a los supermercados. Estas empresas se han caracterizado por invertir en tecnología e innovación, lo que les permite expresar la peculiaridad de cada una de las variedades de vid, o de la mezcla que vinifica y que destacan en sus etiquetas.
En el caso particular de Chile, los primeros indicios de la reconversión de su industria vitivinícola se pueden establecer a partir del año 1986 y son consecuencia del éxito de pequeñas partidas iniciales de vinos finos destinados a los mercados externos, particularmente de Latinoamérica. En aquella época se desarrollo sólo en las principales empresas del rubro un nuevo impulso de plantaciones de variedades tintas y blancas, de probada fineza y calidad, fundamentalmente Cabernet sauvignon, Merlot (Carménère), Chardonnay y Sauvignon blanc (vert). Por el contrario, el resto de la industria se encontraba sumida en una de las más profundas crisis que ha tenido que experimentar Chile, caracterizada por una fuerte disminución de la superficie global de los viñedos.

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Publication date: February 24, 2022

Issue: Terroir 2000

Type: Article

Authors

Ph. Pszczólkowski T.

Departamento de Fruticultura y Enología
Facultad de Agronomía e Ingeniería Forestal
Pontificia Universidad Católica de Chile
Casilla 306-22
Santiago, Chile

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IVES 9 IVES Conference Series 9 El medio natural de Chile como factor de adaptación de la vid

El medio natural de Chile como factor de adaptación de la vid

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Globalisation and climate change have radically transformed world wine production upsetting the established order of wine ecologies. Ecological risks and the future of traditional agricultural systems are widely debated in anthropology, but very little is understood of the particular challenges posed by climate change to viticulture which is seen by many as the canary in the coalmine of global agriculture. Moreover, wine as a globalised embedded commodity provides a particularly telling example for the study of climate change having already attracted early scientific attention. Studies of climate change in viticulture have focused primarily on the production of systematic models of adaptation and vulnerability, while the human and cultural factors, which are key to adaptation and sustainable futures, are largely missing. Climate experts have been unanimous in recognising the urgent need for a better understanding of the complex dynamics that shape how climate change is experienced and responded to by human systems. Yet this call has not yet been addressed. Climate ethnography, coined by the anthropologist Susan Crate (2011), aims to bridge this growing disjuncture between climate science and everyday life through the exploration of the social meaning of climate change. It seeks to investigate the confrontation of its social salience in different locations and under different environmental guises (Goodman 2018: 340). By understanding how wine producers make sense of the world (and the environment) and act in it, it proposes to focus on the co-production of interdisciplinary knowledge by identifying and foreshadowing problems (Goodman 2018: 342; Goodman & Marshall 2018). It seeks to offer an original, transformative and contrasted perspective to climate change scenarios by investigating human agency -individual or collective- in all its social, political and cultural diversity. An anthropological approach founded on detailed ethnographies of wine production is ideally placed to address economic, social and cultural disruptions caused by the emergence of these new environmental challenges. Indeed, the community of experts in environmental change have recently called for research that will encompass the human dimension and for more broad-based, integrated through interdisciplinarity, useful knowledge (Castree & al 2014). My paper seeks to engage with climate ethnography and discuss what it brings to the study of wine environmental futures while exploring the limitations of the anthropological environmental approach.