How do we describe wine imagery? Expertise shapes language usage and multimodal imagery for wine

For several years, numerous studies aimed at limiting the use of SO2 in wines (thermal treatments, pulsed electric fields, microwaves …). Processes must be able to preserve the organoleptic qualities of wines with low energy consumption. In this context, ultraviolet radiations (UV-C), at 254 nm, are well known for their germicidal proprieties. In order to inactivate microorganisms in grape juice and wine without affecting the quality of the product, efficiency of UV-C treatment process should be optimized.

A seven years survey (2003 to 2009) has been carried out over old traditional vineyards cv. Cencibel in La Mancha region (Spain). Seven plots with more than 35 years old were sampled from veraison to harvest, measuring soluble solids (ºBaumé) and acid concentration (g/l in tartaric acid).

Dans une région comme la Toscane, zone dans laquelle sont produits certains des meilleurs vins italiens et du monde, la province d’Arezzo a actuellement une importance relativement marginale

Heat and water stress can accelerate berry sugar accumulation and lead to excessive sugar-to-acid ratios at harvest, producing bland, overly-alcoholic wines. Selecting grapevines for slower sugar accumulation could help maintain wine quality under future, hotter conditions, but these efforts have been stymied by our limited understanding of the traits determining sugar accumulation rates. Here, we measured traits characterizing the structure and anatomy of the sugar transport system – the phloem – in 16 winegrape cultivars and tested for relationships with sugar accumulation rates and cultivar climate classifications.

Globalisation and climate change have radically transformed world wine production upsetting the established order of wine ecologies. Ecological risks and the future of traditional agricultural systems are widely debated in anthropology, but very little is understood of the particular challenges posed by climate change to viticulture which is seen by many as the canary in the coalmine of global agriculture. Moreover, wine as a globalised embedded commodity provides a particularly telling example for the study of climate change having already attracted early scientific attention. Studies of climate change in viticulture have focused primarily on the production of systematic models of adaptation and vulnerability, while the human and cultural factors, which are key to adaptation and sustainable futures, are largely missing. Climate experts have been unanimous in recognising the urgent need for a better understanding of the complex dynamics that shape how climate change is experienced and responded to by human systems. Yet this call has not yet been addressed. Climate ethnography, coined by the anthropologist Susan Crate (2011), aims to bridge this growing disjuncture between climate science and everyday life through the exploration of the social meaning of climate change. It seeks to investigate the confrontation of its social salience in different locations and under different environmental guises (Goodman 2018: 340). By understanding how wine producers make sense of the world (and the environment) and act in it, it proposes to focus on the co-production of interdisciplinary knowledge by identifying and foreshadowing problems (Goodman 2018: 342; Goodman & Marshall 2018). It seeks to offer an original, transformative and contrasted perspective to climate change scenarios by investigating human agency -individual or collective- in all its social, political and cultural diversity. An anthropological approach founded on detailed ethnographies of wine production is ideally placed to address economic, social and cultural disruptions caused by the emergence of these new environmental challenges. Indeed, the community of experts in environmental change have recently called for research that will encompass the human dimension and for more broad-based, integrated through interdisciplinarity, useful knowledge (Castree & al 2014). My paper seeks to engage with climate ethnography and discuss what it brings to the study of wine environmental futures while exploring the limitations of the anthropological environmental approach.