IVAS 2022 banner
IVES 9 IVES Conference Series 9 IVAS 9 IVAS 2022 9 How to transform the odor of a white wine into a red wine? Color it red!

How to transform the odor of a white wine into a red wine? Color it red!

Abstract

Does a white wine smell like red wine if you color it with red food coloring? A study by Morrot, Brochet, and Dubourdieu (2001, Brain and Language) suggests so. Subjects perceived red wine odors when tasting white wine that had been colored red. The perceived odor profile of the colored white wine became similar to that of a red wine. However, the forced-choice procedure used by Morrot et al. has some methodological shortcomings. Here, we used an alternative method (a rating procedure) to evaluate the presented wines. A white wine (Scheurebe) was presented a) in its original color and b) colored red by odorless food coloring. In addition, c) a red wine (a cuvée of pinot noir and dornfelder) was presented. In order to investigate the cause of the expected shift of the odor ratings for the red-colored white wine into the direction of a red wine profile, the three wines were additionally presented in black glasses, in which the color of the wine was not visible. This provided odor ratings uninfluenced by the color of the wines. We expected these ratings to show that some red wine odors are present in the white wine, but less intensely than in the red wine. As expected, the data showed that red wine odors were perceived more intensely in red-colored white wine than in uncolored white wine, compatible with the results by Morrot et al.The results also support the more general form of the hypothesis that an odor is enhanced by congruent colors and attenuated by incongruent colors. Additionally, the odor ratings of the wines presented in black glasses showed that some red wine aromas were present in the white wine, but less intense than in the red wine. We propose that the results can be understood in terms of attentional focusing. Numerous olfactory components are present in wine, some of them in red wines as well as in white wines. If a white wine is colored red, odors typical for red wine are perceived more intensively than in the uncolored white wine, because the red color directs attention to odor components associated with red wine. Selective attention could thus be an explanation for the influence of color on odor perception.

DOI:

Publication date: June 27, 2022

Issue: IVAS 2022

Type: Poster

Authors

Twistel Gabriele1, Von Castell Christoph1 and Oberfeld-Twistel Daniel1

1Johannes Gutenberg-Universität Mainz, Department of Psychology

Contact the author

Keywords

sensory analysis, psychology, odor, experiment, color

Tags

IVAS 2022 | IVES Conference Series

Citation

Related articles…

The wine microbial consortium: a real terroir characteristic

Yeast, bacteria, species and strains play a key role in the winemaking process by producing metabolites which determine the sensorial qualities of wine. Therefore microbial population numeration, species identification and strains discrimination from berry surface at harvest to storage in bottle are fundamental.

Study on the impact of clone on the varietal aroma of Xinomavro

It is well documented that varietal aroma is an important parameter of wine quality. Chemical compounds responsible for wine varietal aroma are sourced from secondary grape metabolites. Until today little research is conducted on the influence of vine clone on the grape aromatic content of Greek grape varieties. Xinomavro (Vitis vinifera L.) is one of the most important Greek grape varieties, valuable for the wine industry of Northern Greece since it contributes to the production of PDO wine of Naoussa, Amindeo and Goumenissa.

Towards a better understanding of the root system diversity and plasticityin young grafted vines using 2D imaging and 3D modelling tools

Three-dimensional functional-structural root architecture models, which decompose the root system architecture (RSA) into elementary developmental processes such as root emission, axial growth, branching patterns and tropism have become useful tools for (i) reconstructing in silico the spatial and temporal dynamics of root systems in a soil volume, (ii) analyzing their genotypic diversity and plasticity to the environment, and (iii) overcoming the bottleneck associated with their visualization and measurement in situ. Here, we present an original work on RSA phenotyping and modelling in grapevine. First, we developed 2D image-based analysis pipelines to quantify morphological and architectural traits in young grafts. Second, we parametrized and validated the 3D root model Archisimple on two rootstock genotypes (RGM, 1103P) grafted with V. vinifera Cabernet-Sauvignon and grown in different controlled conditions (rhizotrons, pots, tubes).

Influence of harvest time and withering length combination on reinforced Nebbiolo wines: phenolic composition, colour traits, and sensory profile

Sforzato di Valtellina DOCG is a reinforced dry red wine produced in the mountain area of Valtellina alpine valley (North Italy), using ‘Nebbiolo’ grapes that undergo a withering process. This process impacts on the grape composition due to a sugar concentration and changes in secondary metabolism influencing volatile organic compounds (VOCs) and polyphenols.

Designing and managing a sustainable vineyard in a climate change scenario

Extension of the growing season, compression of the annual growth cycle and higher frequency and severity of weather extreme events are consistent features of global warming. While mitigation of factors causing global warming is necessary in the medium-long term, wine growers need “ready to go” adaptation practices to counteract negative effects bound to climate change. This must be done in a sustainably way, meaning that remunerative yield, desired grape quality, low production cost and environment friendly solutions must be effectively merged. In this work, we will review contribution given over the last two decades prioritizing issues related to scion and rootstock choice, changes in vineyard floor management, new perception related to the use of irrigation in vineyards, adaptation practices aimed at decompress maturity, solutions to counteract or minimize damages due to late frost and sunburn and, lastly, some hints on how precision viticulture can help with all of this.