IVAS 2022 banner
IVES 9 IVES Conference Series 9 IVAS 9 IVAS 2022 9 How to transform the odor of a white wine into a red wine? Color it red!

How to transform the odor of a white wine into a red wine? Color it red!

Abstract

Does a white wine smell like red wine if you color it with red food coloring? A study by Morrot, Brochet, and Dubourdieu (2001, Brain and Language) suggests so. Subjects perceived red wine odors when tasting white wine that had been colored red. The perceived odor profile of the colored white wine became similar to that of a red wine. However, the forced-choice procedure used by Morrot et al. has some methodological shortcomings. Here, we used an alternative method (a rating procedure) to evaluate the presented wines. A white wine (Scheurebe) was presented a) in its original color and b) colored red by odorless food coloring. In addition, c) a red wine (a cuvée of pinot noir and dornfelder) was presented. In order to investigate the cause of the expected shift of the odor ratings for the red-colored white wine into the direction of a red wine profile, the three wines were additionally presented in black glasses, in which the color of the wine was not visible. This provided odor ratings uninfluenced by the color of the wines. We expected these ratings to show that some red wine odors are present in the white wine, but less intensely than in the red wine. As expected, the data showed that red wine odors were perceived more intensely in red-colored white wine than in uncolored white wine, compatible with the results by Morrot et al.The results also support the more general form of the hypothesis that an odor is enhanced by congruent colors and attenuated by incongruent colors. Additionally, the odor ratings of the wines presented in black glasses showed that some red wine aromas were present in the white wine, but less intense than in the red wine. We propose that the results can be understood in terms of attentional focusing. Numerous olfactory components are present in wine, some of them in red wines as well as in white wines. If a white wine is colored red, odors typical for red wine are perceived more intensively than in the uncolored white wine, because the red color directs attention to odor components associated with red wine. Selective attention could thus be an explanation for the influence of color on odor perception.

DOI:

Publication date: June 27, 2022

Issue: IVAS 2022

Type: Poster

Authors

Twistel Gabriele1, Von Castell Christoph1 and Oberfeld-Twistel Daniel1

1Johannes Gutenberg-Universität Mainz, Department of Psychology

Contact the author

Keywords

sensory analysis, psychology, odor, experiment, color

Tags

IVAS 2022 | IVES Conference Series

Citation

Related articles…

Analyse of« terroirs» zoning on cooperative wineries (Côtes du Rhône area, France). Influence on vine agronomic response and on grape quality

Plusieurs caves coopératives de l’AOC Côtes du Rhône se servent des informations du zonage pour la sélection des vendanges en fonction du terroir d’origine, afin d’élaborer des «cuvées terroir» et d’exploiter ainsi le potentiel qualitatif de leurs secteurs.

The impact of Saccharomyces yeasts on wine varietal aroma, wine aging and wine longevity

The objective of the present work is to assess yeast effects on the development of wine varietal aroma throughout aging and on wine longevity.

Three independent experiments were carried out; two fermenting semi-synthetic musts fortified with polyphenols and aroma precursors extracted from Tempranillo (1) or Albariño (2) grapes and with synthetic precursors of polyfunctional mercaptans (PFMs), and a third in which a must, mixture of 6 different grape varieties was used. In all cases, fermentations were carried out by different Saccharomyces cerevisiae strains and one S. kudriavzevii, and the obtained wines were further submitted to anoxic accelerated aging to reproduce bottle aging. The volatile profile of the wines was analyzed using several chromatographic procedures, in order to provide a comprehensive evaluation of wine aroma. Aroma compounds analyzed included fermentation volatile metabolites, grape-derived aroma compounds including PFMs, and Strecker aldehydes (SA).

Results revealed that the effects of yeast on wine aroma throughout its self-life extend along three main axes:

1. A direct or indirect action on primary varietal aroma and on its evolution during wine
aging.

2. The direct production of SA during fermentation and/or their delayed formation by producing the required reagents (amino acids + dicarbonyls) for Strecker degradation
during anoxic aging.

3. Producing acids (leucidic, branched acids) precursors to fruity esters. More specifically, and leaving aside the infrequent de novo formation, the action of the different strains of yeast on primary varietal aroma takes four different forms:

1.- Speeding the hydrolysis of aroma precursors, which leads to early aroma formation without changing the amount of aroma formed. In the case of labile molecules, such as linalool, the enhancement of young wine aroma implies a short-living wine. 2.- Metabolizing the aroma precursor, reducing the amounts of aroma formed, which can be of advantage for negative aroma compounds, such as TDN or guaiacol; 3.- Transforming grape components into aroma precursors, increasing the amounts of aroma formed, as for ethyl cinnamate, leucidic acid or vinylphenols; 4.- Forming reactive species such as vinylphenols able to destroy varietal polyfunctional mercaptans.

Overall, it can be concluded that the yeast carrying alcoholic fermentation not only influences fermentative wine aroma but also affects to the wine varietal aroma, to its evolution during aging and to the development of oxidative off-odors

Main viticultural soils in Castilla – La Mancha (Spain)

Castilla-La Mancha is the biggest vineyard in the world. Once similar soils have been identified in Castilla-La Mancha (soil

Oligosaccharides from Vitis vinifera grape seeds: a focus on gentianose as a novel bioactive compound

AIM. Grape seeds (Vitis vinifera) are among the main constituents of grape pomace, also exploited in ingredients for nutraceutics and cosmeceutics, particularly regarding the phenolic fraction. The macromolecules of grape/wine include polyphenols, proteins and polysaccharides.

Ugni blanc berry and wine composition impacted by thirteen rootstocks

The Cognac region is expanding, driven by the success of its renowned brandy and the demand for high grape yields to ensure a steady supply of base wine for distillation. Ugni blanc, the most widely planted grape variety, relies on rootstocks for soil and climate adaptation, providing essential nutrient supplies to the scion. Understanding the impact of rootstocks on key berry components, such as sugars and nitrogen compounds, is crucial. These compounds serve as primary precursors for the production of fermentative aroma metabolites, which, in turn, act as quality indicators for eau-de-vie.