Proceedings of International Terroir Congress 1996

The Pomerol vineyard, located 35 km east of Bordeaux, covers around 800 ha on the left bank of the Isle. There is a system of fluvial terraces with more or less coarse gravel and pebble spreading, resting on a Tertiary substratum ranging from the Middle to Upper Eocene to the Lower Oligocene (Dubreuilh, 1993). This interweaving of terraces of varying thickness results in a brutal superposition of differentiated materials which give rise to various types of soil. Several site studies in this sector of the Libounais show significant morphological and analytical differences from one point to another (Guilloux et al ., 1978; Duteau, 1982; Van Leeuwen et al.., 1989). The distribution of the soils of the Pomerol vineyard was studied and resulted in a cartography at 1/25000th (Merouge, 1995).

Dans la région des Coteaux du Layon, en Maine et Loire, l’effet terroir et son déterminisme sont étudiés dans le cadre de la production des vins liquoreux.
Ces vins sont le résultat d’une maturité poussée au delà de celle prévue par la nature afin de donner aux baies une teneur en sucre et en matière sèche très forte, pour mieux valoriser ces effets de la surmaturation, les baies sont récoltées selon la méthode des tries successives (Asselin et al, 1996). Ainsi, on ne récolte à chaque passage que les grains ayant atteint le niveau de concentration requis pour obtenir des vins à fort degré d’alcool avec des sucres résiduels.

a) wine, a qualitative and user-friendly product, favors a visual support, even for a scientific study because it refers to the image of the terroir, in particular by its visible landscape. b) the vineyard landscape, which is fairly open by definition, favors this type of approach. c) the framework of the Terroir Test conducted by the URVV (INRA – Angers) comprises 15 micro-plots of 100 strains, and requires at this scale precise surveys of the environment, hence systematic shots, of the center of the plot, over 360°, at 50 mm intervals, at 1.70 m from the ground and horizontally.

The Appellation d'Origine Contrôlée of Bandol covers an area of ​​1365 ha, 83% of which are planted with vines, the annual production being around 40,000 hl. Among the wines produced, there are mainly reds which assert themselves over time, but also rosés characterized by their pale colour, generally orange; the whites represent a small part of the production. The main grape variety of this AOC is Mouvèdre, of Spanish origin, which is also found in Provence and Languedoc.

Work aimed at understanding the relationship between a terroir, in the agronomic sense, and the physico-chemical characteristics of grapes or wine are numerous today, as evidenced by the program of this symposium. But for an economist, the central question remains to know how the terroir can intervene in the construction of the economic value of wine and in the differentiation of its prices. Is the terroir effect recognized by the end consumer or is it only an internal adjustment variable in the production systems? Through which indicators can this terroir effect be managed by the various operators in the sector? In the end, isn't it better to invoke a “territorial effect” that the actors can build, and of which the terroir would be one of the possible components?

It is not easy at first sight to give an exhaustive definition of the notion of terroir as it can be simplified or complicated at will. Thus the vagueness that surrounds this concept leaves the door open to various interpretations of the terroir. These tend towards a questionable level of objectivity because the fields they explore are not sufficient to explain the notion on their own, constituting only part of a whole.

The need to classify the vineyards of an area according to the quality of its wines is not recent, but it is only in the last ten years that studies on the suitability of different areas for the cultivation of vineyard take on an integrated and interdisciplinary character (Boselli, 1991). The definition of the suitability of the environment is thus obtained by making the climatic, pedological, topographical and cultural information interact with the vegetative, productive and qualitative expression of the grape varieties.

Over the past few decades, viticultural research has made numerous contributions which have made it possible to better understand the behavior of the vine as well as its response to the conditions imposed on it by the environment and agronomic practices. However, these results have only rarely been used in the practical management of vineyards because the research has been carried out using partial experimental models where reality is only represented by a few factors which are sometimes even made more complex by the introduction of elements foreign to the existing situation and difficult to apply to production (varieties, methods of cultivation, management techniques, etc.). To these reasons, one could add a low popularization of the results obtained, as well as the difficulty of implementing the scientific contributions, which does not allow the different production systems to fully express their potential. This limit of viticultural research can only be exceeded by the design of integrated projects designed directly on and for the territory. Indeed, only the integrated evaluation of a viticultural agro-system, which can be achieved through zoning, makes it possible to measure, or even attribute to each element of the system, the weight it exerts on the quality of the wine.

In the Champagne vineyards, spring frosts are the cause of significant variations in the volume of the harvest which are very penalizing for the trade. This variability is reflected both in time (years without frost alternating with years with severe frosts) and in space. Certain sectors of the vineyard are in fact statistically more susceptible to frost than others, but each year no municipality can consider itself immune to this climatic accident. The objective of the study is precisely to analyze the spatial distribution of frost and to determine its main mechanisms, linked to the topography of the hillsides, their orientation but also to regional meteorological variables.

Franciacorta is a viticultural area which extends in the hills to the South of Iseo lake in Lombardy. It is particularly famous for the production of sparkling wines obtained mostly from Chardonnay and Pinot blanc and noir grapes. The name of this territory is of medieval origin and appeared for the first time in 1277 as “Franzacurta”, from the Latin “franchae curtes”, i.e. “tax-free” monasteries. It was geographically delimited in 1429, when it was a territory of the Republic of Venezia.

“The vine and the wine are great mysteries. Only the vine makes us intelligible what is the true flavor of the earth”. Colette. The notion of terroir has always been the basis of the notion of AOC from which it is inseparable. It is moreover the definition of the production zone which was at the start of the attempts to set up the designation of origin, at the beginning of the century, after the phylloxera crisis.

In the global economic context, an Appellation d'Origine Contrôlée must now more than ever control the typicity and originality of the wines it produces. It is in this spirit that the Côtes du Rhône have decided to acquire the means necessary for this control.

The jurist feels like an intruder when talking about terroirs. He looks at the press and tries to understand. We can read there about the cooking festival of May 30, 1996 which “..highlights products whose quality depends on a region”, that Camembert du pays d'Auge is the only one to be protected, I was thinking of camembert from Normandy, that 80% of Greek feta is made in the Netherlands, I thought it was in Denmark, and that the European Community protects geographical indications of IGP origin, probably a new category replacing the indications protected areas (1). I also learned that distributors are asking for more local products because “they come to confuse the cards in the part engaged with the big brands”. Carrefour has its “Terroirs and drawers”, Prisunic its “Vent d’Ouest”, Intermarché “Les bouquets du terroir”, Monoprix “Les terroirs de France” (2), Promodés and its brand “Reflets de France” for the “Continent” hypermarkets (3). At the same time it is asserted that “The term is a mere common noun. Unprotectable and therefore unprotected” (4).

The climatic component is one of the elements of the zoning of viticultural potential, alongside the geological and pedological components (Morlat, 1989; Lebon et al , 1993). Many climatic indices have thus been defined to estimate the potential for wine production at the scale of a region or a country (Carbonneau et al ., 1992). The main climatic variables used are temperature and radiation. We note in particular the indices of Branas, Huglin and Ribereau-Gayon (Huglin, 1986). However, few studies have been undertaken on the spatial variability of microclimatic conditions at the scale of a vineyard, a valley, or even a municipality.

The maturation patterns process has been very studied. In particular the modelization of the sugars and titratable acidity during the ripening period was an important approach, in particular for the prediction of harvest date (Barillere et al., 1988; Jourion et al.,1987; Maujean et al., 1983; Scienza, 1989). In Oltrepò Pavese, the widest viticultural district of Lombardy – Northern Italy – (about 15000 hectares), grape maturation trends shows high variability, due to the large variation in environmental characteristics of vineyards (altitude, exposure, soil type, mesoclimate) and to “cultivar x environment” interaction.