La Région Piemonte a commencé en 1994 un projet de caractérisation des productions vitivinicoles des terroirs du Barolo (Piemonte, Italie) par une équipe pluridisciplinaire avec la participation de 6 Instituts de recherche qui travaillent dans la Région et la collaboration de 2 Associations des producteurs viticoles et des organismes de valorisation du vin Barolo.
Natural factors such as the environment in which the vine is grown play an important role in the quality of the wine. If you want to produce a good wine, it is indeed essential to produce quality grapes. To do this, we must enhance and optimize the terroir effect which, for the moment, plays a role that is not very well known. It is therefore essential, for example, to have scientifically established and well quantifiable relationships in order to have the system of areas of controlled origin accepted. R. Morlat (1989) and G. Seguin (1970) have already carried out studies on the role of certain soil factors on grape quality. In particular, they showed the importance of soil temperature and water content.
Work aimed at understanding the relationship between a terroir, in the agronomic sense, and the physico-chemical characteristics of grapes or wine are numerous today, as evidenced by the program of this symposium. But for an economist, the central question remains to know how the terroir can intervene in the construction of the economic value of wine and in the differentiation of its prices. Is the terroir effect recognized by the end consumer or is it only an internal adjustment variable in the production systems? Through which indicators can this terroir effect be managed by the various operators in the sector? In the end, isn't it better to invoke a “territorial effect” that the actors can build, and of which the terroir would be one of the possible components?
The notion of terroir covers multiple components, from geology, pedology, geomorphology and climatology (Doledec, 1995), to aspects that are less well identified but which also intervene in the “typicality” of wines. This justifies the “zoning” approach (Moncomble and Panigaï, 1990) to define homogeneous areas, under the same agro-viticultural management and also identified at the product level (Morlat and Asselin, 1992).
Face à l’enjeu d’affirmer et de mieux comprendre la spécificité des vins en relation avec leur origine, la notion de « terroir », avec la richesse de sens et la diversité des perspectives qui l’éclairent, se révèle la clef de voûte de la production et de la valorisation de vins personnalisés et typiques. Asseoir la connaissance des principaux terroirs de la Vallée du Rhône sur des bases autres que celles, jusqu’alors essentiellement empiriques, invoquées dans la seconde grande région française productrice de vins d’AOC, constitue un projet conforme à l’intérêt voué à cet enjeu d’actualité.
Cette communication sera basée sur les résultats d’une étude auprès des consommateurs réalisée par la société G3 pour l’I.N.A.O. sur les attitudes des consommateurs vis à vis des produits de terroir et des A.O.C. et sur un mémoire de DEA soutenu par Monsieur J-C. DURIEUX à l’Université de Paris X Nanterre, consacré aux variables explicatives du comportement d’achat des vins A.O.C.
Cette recherche a eu pour but l’étude des effets d’un renforcement radiatif et thermique sur les zones inférieures de la canopée de la vigne (solarisation par des films ou des paillages réfléchissants installés sur le sol, sous les ceps), notamment l’étude de leurs conséquences sur la composition biochimique des moûts à la vendange et sur la qualité des vins.
In this last ten years period, there has been many integrated and interdisciplinary studies to determine the aptitude of different zones to viticulture (Lulli et al., 1989 ; Costantini, 1992 ; Fregoni et al., 1992). The researches needed some différent knowledges about environment characteristics (soil, climate), ecology, vineyard management, vine genetic, winemaking and sensory analysis. The interaction of all these knowledge produced the assessment about the environmental vocation (Scienza et al., 1992). By means of this metodology, the “viticultural vocation” joined the word “zoning”, that is the territory parting for its ecopedological and geographical characteristics in relation to adaptative answer of winegrape (Morlat, 1989).
The worldwide reputation of Sauvignon Blanc has led technicians to ask themselves various questions about the cultivation of this variety: choice of the most suitable localities, the most effective agronomic strategies and the most appropriate wine-growing techniques, to bring out its particular aroma.
The Appellation d'Origine Contrôlée of Bandol covers an area of 1365 ha, 83% of which are planted with vines, the annual production being around 40,000 hl. Among the wines produced, there are mainly reds which assert themselves over time, but also rosés characterized by their pale colour, generally orange; the whites represent a small part of the production. The main grape variety of this AOC is Mouvèdre, of Spanish origin, which is also found in Provence and Languedoc.
For several years, the development of computer resources, and in particular of Geographic Information Systems, have allowed the emergence of a new approach to the analysis and characterization of wine-growing areas (Morlat, 1989; Laville, 1990). These methods, which make it possible to identify homogeneous areas or units of terroir, are based on crossing, statistical analysis (in particular Principal Component Analysis: PCA) and the integration of parameters describing the natural environment in which develop the vine.
The quality of grapevines measured by yield and must density in the northern part of Europe -conditions can be characterized as a type of “cool climate” – vary strongly from year to year and from one production site to another, i.e. différences in must densities can range from 30 to 50 °Oe. An explanation may be changes of weather conditions during critical developmental stages of the grapevines (2, 3, 5). These can be categorized as “macro climatic” influences.
Le vigneron européen est de plus en plus à la recherche de la valorisation de son terroir par la personnalisation de la typicité de ses produits. Dans ce contexte, il est apparu depuis longtemps que la part des facteurs technologiques ou humains est d’une importance capitale face aux conditions de l’envirormement naturel. Le terroir se construit plus qu’il ne se subit.
The climatic component is one of the elements of the zoning of viticultural potential, alongside the geological and pedological components (Morlat, 1989; Lebon et al , 1993). Many climatic indices have thus been defined to estimate the potential for wine production at the scale of a region or a country (Carbonneau et al ., 1992). The main climatic variables used are temperature and radiation. We note in particular the indices of Branas, Huglin and Ribereau-Gayon (Huglin, 1986). However, few studies have been undertaken on the spatial variability of microclimatic conditions at the scale of a vineyard, a valley, or even a municipality.
Different terroirs have been identified in Bolgheri area (a viticultural appellation in the Tirrenian coast of Tuscany) by the aid of pedological, landscape and agronomic observations in 1993. Numerous preliminary observations suggested that wines obtained from these different terroirs were unique.